For BlaBlaCar, being a data-driven company means there is a continuous two-way exchange between data and strategy. In the following article, I will share with you how our ability to perform analysis based on geography grew alongside our business needs.

Building the right tool at the right time

For a long time, our strategy focused on fueling our marketplace with enough members to create a momentum. We were all about member acquisition and that translated into our Data Analytics & Data Science team being a pure Marketing Intelligence team.

Only when we reached a critical mass and then geared our strategy towards member retention did we start investing…

Sophie Sysavath

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store