Want to experiment with the future of AI?
We are on the quest for a true data-driven marketing leader
You don’t need me to tell you that AI is moving fast. We know that the research behind deep learning is developing faster than even experts can track. Here’s the problem…in this period of rapid innovation, how do we bring customers up to speed with the potential to benefit from all of these AI applications?
Answer: Marketing.
I see marketing as a vehicle to conduct experiments with the power to bridge the knowledge gap between a customer’s pain points and the possibilities from AI.
With that being said, marketing carries a huge responsibility. At Xnor, marketers provide the data that not only turns over qualified leads to our sales team, but perhaps most importantly validates that these customer opportunities are repeatable and scalable. Every day our team generates quantifiable metrics that inform how engineering resources get allocated and what products and features get rolled out. For a startup that is bringing an emerging technology to market, marketing is pretty critical.
If you are a marketing leader who wants to experiment with the future of AI, ask yourself the following questions:
How do you make decisions?
Are you someone who goes with your gut intuition? Or do you make decisions based on data? At Xnor, we have built a rigorous culture of experimentation. Everything we do is carefully instrumented so we are constantly learning. People work with the shared mindset that our personal assumptions and intuitions — left unchecked — could send the company spiralling in the wrong direction. Which is why we frame all everyday decision making into hypothesis testing.
How do you listen?
We believe that marketing is about hearing the signal of opportunity amongst a whole bunch of noise. Of course we listen to our customers during live meetings. But we also listen through data. Our design and web team has built the foundations for rapid iteration. We have tools and frameworks in place for anyone to launch A/B testing, track clicks, and split test email campaigns.
How do you spend your time?
If you are someone that believes marketing is about generating static slides in a powerpoint deck, digesting market trends from analyst reports, conducting monthly webinars, and knocking out printed one-pagers — because that’s what enterprise marketers do — then I am sure there are many marketing roles for you, just not at Xnor.
If that’s not you, and that is fundamentally not how you approach marketing, then keep reading.
Who are you?
You have a relentless curiosity for how customers want to use deep learning now and in the future. Because you understand the full capabilities of deep learning, computer vision, and AI more broadly, you are able to map technical capabilities to customer pain points and craft marketing experiments to validate.
You are creative but paranoid that your work need to be validated with data. The thought of distributing marketing materials without the necessary instrumentation in place makes you cringe.
You are nimble. You think of ways to experiment with and validate assumptions quickly with minimal time and cost until you have data to prove you are onto something.
You are open minded. You do not bring jargon or heritage marketing baggage. You reason from first principles to find the right customers for Xnor’s technology.
You are a leader. You know how to rally people around ideas that need a coordinated team effort.
You have a mindset for scale. As you make decisions, you are doing it with the mindset of being a much bigger company.
If you are all these things then there could be a role for you on our marketing team.
But here is where we need to go above and beyond for a leader.
You are strategic. You have a plan. That plan will not have all the answers, but it will have an idea of what to experiment with in order to understand how to prioritize time and spending. You take leadership seriously. At the same time that we are building the company you are taking some of the brightest talent in marketing and building their careers. This means that you need to balance speed of delivery with learning, mentorship, and risk taking — for you and your team.
I am writing this post because I believe this person exists. And I believe that for the right person this will be the most exciting career chapters in their life.
Before contacting me, please ask yourself, honestly:
- Can you think of a reason that drives you to see AI deployed on billions of devices globally?
- Can you think of examples from your previous work where you have used experiments to effectively guide decision-making?
- Can you think of a time where you have delivered something extraordinary because you created the environment for your team to succeed?
If the answer is yes to all three, email me at sophie@xnor.ai to find out more about VP Marketing at Xnor.
☝️Just some of the amazing work delivered by the Xnor marketing team.
About Xnor.ai
Xnor.ai brings state-of-the-art artificial intelligence to the edge. Xnor’s platform allows companies to run complex deep learning algorithms, formerly restricted to the cloud, locally on a range of devices including mobile phones, drones, and wearables. This new, highly scalable approach ensures complete privacy of data, eliminates the need for connectivity, and significantly reduces memory load and power demands, all without compromising accuracy or performance. Xnor is a venture-funded startup, founded on award-winning research conducted at the University of Washington and the Allen Institute for Artificial Intelligence. Xnor’s industry-leading technology is used by global corporations in aerospace, automotive, retail, photography, and consumer electronics.
