Every day I ride the subway, waiting to see something different. Over two years, I’ve rolled into hundreds of stops. In a blur, I suppose it’s the same thing every time. We don’t wait for a pause in the blur anymore. We don’t wait to see if we’re right. We don’t even look up to find what might be different.

When I first moved to Toronto, stunned by the impact of change, I couldn’t help but to look out windows. One day, at TTC’s Christie subway station, a brief pause in movement. Everyone but me was looking down. Not there…


I’ve steeped myself in the news for as long as I can remember. As I child, I found it a great comfort. Journalists held up the world with tidy and brief explanations that spoke to my need for order. I was hooked from the beginning. I’ve been a student of journalism ever since.

Last year, something fundamental in my emotional connection to the news changed. I trust journalists. I want them to gather and test the facts of life. But, in 2017, I was deeply frustrated the news couldn’t give me what I really wanted. My comfort evaporated. In the…


I began my work with Edelman PR’s Toronto office a little over one year ago. It’s been quite a time of change in journalism and communications. As Canadian National Media Lead, it’s my job to keep track of what’s happening in the industry and offer informed advice to our clients. The daily practice of watching and reporting on the industry, and meeting with as many of its leaders as possible, has left me with a few thoughts.

If you follow me on Twitter you’ll know I spend a lot of time sounding alarm bells about the consequences of the systemic…


It’s official. We are fixated on the impact social media might be having on our lives. From the acceleration it has forced on the news to what it can to do to our bodies, the anxiety about our connection to social media is something we can’t stop reading about. Even the guy who “opened up Pandora’s box” at Twitter is in knots about the hamster wheel we find ourselves in at the moment.

Facebook launched in 2004 and Twitter in 2006. The exhaustion from exposure feels decades longer and the drama of the Trump Administration and its real-time social twists…

Sophie Nadeau

Former journalist, now PR. 🇨🇦 National Media Lead, Edelman. Student of humans & story. Home: Toronto, Ontario. Details: http://sophienadeau.com

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