Highlighted by Sophie Pendariès
From Framing The “Right” Problems In UX Design by Tiffany Eaton
… when I mean empathy, I mean a basic to deep understanding of who we are creating our products for. When we don’t understand our audience, we fail to see the problem they are going through and end up designing for ourselves. This mindset is detrimental because it wastes time, money, and we fall victim to our biases. The be…