WPP has acquired a majority stake in Italian technology-driven creative agency AQuest. AQuest’s expertise includes UX and UI design, production, consumer experience and activations for clients such as Gucci, Bulgari, Mercedes, Poliform and Smeg. Based in Milan and Verona, it employs more than 70 people. WPP said the deal was in line with its strategy “to provide transformative ideas and outcomes for its clients through an integrated offer of communications, experience, commerce and technology”.