
…erceive time differently depending on how anxious they feel and if they are on the move or at home. In research we ran at Google, we found that 75% of users felt a site was fast when they were at home, but this dropped to 52% when they lived out and about. Users who are younger feel sites load slower than older groups as well. On the whole, we perceive a delay on loading which is 80 milliseconds more than the reality. So if …