Business solutions

Museums, concert venues, and theatres are suffering from a lack of visitors due to the pandemic. So how exactly are the others managing to stay afloat?

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Image courtesy of Deanna J on Unsplash

Right now, we live in an age where just about anyone with an internet connection can experience culture. Museums, concert venues, theatres, and galleries have regular visitors, but they’re not the only forms of culture. In the digital age, artists commission their art online, while music producers and content creators set up Patreon accounts so that their patrons can have regular access to their content.

The difference between these two groups is that the latter understands the importance of using social media to establish a loyal fanbase that is invested in them. Staying relevant on social media is a key…


Debunked Myths

Even if it happens, will it be a revolution in marketing? Is it going to be a significant change for users, brands, influencers, but also for providers of online analytical apps?

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Photo courtesy of @acharki95 on Unsplash

Instagram went through many changes since 2019. One of them, even though it’s only being tested, is already very controversial.

Initially, the first tests on hiding likes under Instagram posts were done at the beginning of 2019. Then, in November 2019, they were extended to more countries and more Instagram users. Still, we don’t know if this will officially apply to all users eventually.

The whys behind hiding likes on Instagram

Why did Instagram decide to take such a revolutionary step? Officially, there were several reasons:

  • From the users’ perspective: Instagram wants to guarantee users more freedom when it comes to engaging with content on the platform…

How to

In this article, you’ll learn about the materials, steps, and analyses you need to host an event that will provide value to your audience.

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Image courtesy of @austindistel on Unsplash

Events are being canceled everywhere to prevent further spread of COVID-19. Consumer behavior is changing and this affected several industries as a result. Entertainers and brands that relied on concerts, conferences, and premieres have to go digital or lose revenue.

But what can you do during the lockdown when the show must go on? How can you pull off a spectacular event online?

We’ve got you covered.

Virtual events in a nutshell

You and other people can join an online meeting through one of the many platforms available. …


How to

For many businesses, this shift meant a major change in their business model and daily operations.

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Photo courtesy of StellrWeb on Unsplash

The pandemic has completely rearranged the lives of millions of people. It has changed the way we spend our time and money, how we work, socialize, and what we do for fun.

Some companies had to close, temporarily or permanently. On the other hand, businesses that rely on online distribution — eCommerce, SaaS, streaming platforms, delivery apps, still have the chance to endure through this crisis. Nevertheless, even the fortunate ones will have to review their spending and seek savings.

Here are our recommendations on reducing your harming costs without negatively impacting your business results.

Start by reviewing your marketing data

Start by studying your marketing…


Marketing Guide

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What content should you publish to keep your clients interested in your services or products without misusing the subject of the coronavirus?

Social media have their own rules — the content must be pleasant, simple and understandable. But is it always supposed to be like this? We have all seen social media campaigns that served a good cause, increased awareness, and made a real impact on society.

Today, we all face a difficult and economically uncertain time. How can we continue our business activities on social media in the context of the COVID-19 pandemic?

Many social media marketers experience these moral dilemmas — what should I publish? Is my content too trivial or inappropriate? Will my followers feel offended? …


Quarantine reading list

Are you trying to stay productive at your home office? We’ve prepared a list of marketing resources to help you stay on top of your business.

Most of us are working from home due to the COVID-19 outbreak, but we’re trying our best to stay productive. It’s been difficult for some departments and teams, especially those who need regular communication in order to improve their skills and competencies in their field.

So what can we do with this new-found free time and with limited interaction with our departments? There are many things you can do, including taking the time to catch up on the reading you didn’t have time for previously. We’ve prepared a list of courses, readings, and videos that will help keep you productive…


Marketing strategies

Meet your future clients: Gen Z. They are tech-savvy, leaders, and mindful of global issues. See how their personality will reshape social media marketing!

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Image courtesy of @wyron on Unsplash

Life is a cycle with its ups and downs. Everything has to adhere to this invariable rule. So nothing is forever, not even Facebook. Especially in business, it’s wise to think for the future and build long-term marketing plans for Gen Z.

By starting now, today’s youth will grow familiar with your brand, and your products will be their first shopping choices.

What is Generation Z like?

Zoomers are 18–24-year-old students with big dreams and plans for the future. This generation is just starting to shape a personality. What’s certain is that technology has been part of their everyday life since day one. …


DEBUNKED MYTHS

12 misconceptions about Instagram’s algorithm and how to deal with it. Because it’s still a mystery for many of us.

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How Instagram’s algorithm works is still a bit of a mystery for many users, but Instagram recently provided some answers to clear things up. Even if it seems trivial to some, being aware of the algorithm and understanding how it works is crucial. This is especially true if you want to achieve satisfying results from your marketing activities on Instagram.

To help you understand it all, we’ve gathered the 12 biggest myths about the Instagram algorithm.

1. Switching to a business account decreases reach

Switching to a business account will not affect your reach on Instagram. So don’t worry if you’re considering switching from a personal to a…


Best strategies

16 practices that will improve brand-client relations and brand representation on social media.

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Image courtesy of @arlington_research on Unsplash

Businesses on social media recognize the importance of making sure their customers are satisfied. Your brand’s representation on social media can determine whether or not you will have a loyal follower base. That’s where Facebook community management comes into the picture.

Facebook Community Management: a quick intro

First of all, it’s not just about content moderation on Facebook. Community management, moderation, and social customer service mean that you are:

  • Managing your brand’s community
  • Moderating comments and what other users post
  • Making sure everyone follows the guidelines of the community
  • Answering any questions or concerns your audience has (either under a post, your ad or in Messenger)


Hello 2018! What a year it’s going to be!

While everyone’s trying to predict what will happen this year, Sotrender is doing the opposite! Like in previous years (2016, 2017), we’ve asked marketing specialists and social media influencers a simple question: What will NOT happen in marketing in the upcoming year?. The results, as usual, make for an insightful read! Here are the anti-trends for 2018!

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Ian Anderson Gray, Confident Live Marketing Coach | Twitter

Twitter will not die in 2018 — it will evolve. There have been many soothsayers foreseeing the demise of Twitter. It was supposed to happen…

Sotrender

Analyze and optimize your performance on Facebook, Twitter, YouTube & Instagram. Execute better decisions for social media marketing.

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