Business solutions

Museums, concert venues, and theatres are suffering from a lack of visitors due to the pandemic. So how exactly are the others managing to stay afloat?

Right now, we live in an age where just about anyone with an internet connection can experience culture. Museums, concert venues, theatres, and galleries have regular visitors, but they’re not the only forms of culture. …

Debunked Myths

Even if it happens, will it be a revolution in marketing? Is it going to be a significant change for users, brands, influencers, but also for providers of online analytical apps?

Instagram went through many changes since 2019. One of them, even though it’s only being tested, is already very controversial.

Initially, the first tests on hiding likes under Instagram posts were done at the beginning of 2019. Then, in November 2019, they were extended to more countries and more Instagram…

How to

In this article, you’ll learn about the materials, steps, and analyses you need to host an event that will provide value to your audience.

Events are being canceled everywhere to prevent further spread of COVID-19. Consumer behavior is changing and this affected several industries as a result. Entertainers and brands that relied on concerts, conferences, and premieres have to go digital or lose revenue.

But what can you do during the lockdown when the…

How to

For many businesses, this shift meant a major change in their business model and daily operations.

The pandemic has completely rearranged the lives of millions of people. It has changed the way we spend our time and money, how we work, socialize, and what we do for fun.

Some companies had to close, temporarily or permanently. On the other hand, businesses that rely on online distribution…

Marketing Guide

What content should you publish to keep your clients interested in your services or products without misusing the subject of the coronavirus?

Social media have their own rules — the content must be pleasant, simple and understandable. But is it always supposed to be like this? We have all seen social media campaigns that served a good cause, increased awareness, and made a real impact on society.

Today, we all face a…

Quarantine reading list

Are you trying to stay productive at your home office? We’ve prepared a list of marketing resources to help you stay on top of your business.

Most of us are working from home due to the COVID-19 outbreak, but we’re trying our best to stay productive. It’s been difficult for some departments and teams, especially those who need regular communication in order to improve their skills and competencies in their field.

So what can we do…

Marketing strategies

Meet your future clients: Gen Z. They are tech-savvy, leaders, and mindful of global issues. See how their personality will reshape social media marketing!

Life is a cycle with its ups and downs. Everything has to adhere to this invariable rule. So nothing is forever, not even Facebook. Especially in business, it’s wise to think for the future and build long-term marketing plans for Gen Z.

By starting now, today’s youth will grow familiar…

DEBUNKED MYTHS

12 misconceptions about Instagram’s algorithm and how to deal with it. Because it’s still a mystery for many of us.

How Instagram’s algorithm works is still a bit of a mystery for many users, but Instagram recently provided some answers to clear things up. Even if it seems trivial to some, being aware of the algorithm and understanding how it works is crucial. …

Best strategies

16 practices that will improve brand-client relations and brand representation on social media.

Businesses on social media recognize the importance of making sure their customers are satisfied. Your brand’s representation on social media can determine whether or not you will have a loyal follower base. That’s where Facebook community management comes into the picture.

Facebook Community Management: a quick intro

First of all, it’s not just about content moderation…

Sotrender

Analyze and optimize your performance on Facebook, Twitter, YouTube & Instagram. Execute better decisions for social media marketing.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store