Right now, we live in an age where just about anyone with an internet connection can experience culture. Museums, concert venues, theatres, and galleries have regular visitors, but they’re not the only forms of culture. In the digital age, artists commission their art online, while music producers and content creators set up Patreon accounts so that their patrons can have regular access to their content.
The difference between these two groups is that the latter understands the importance of using social media to establish a loyal fanbase that is invested in them. Staying relevant on social media is a key…
Instagram went through many changes since 2019. One of them, even though it’s only being tested, is already very controversial.
Initially, the first tests on hiding likes under Instagram posts were done at the beginning of 2019. Then, in November 2019, they were extended to more countries and more Instagram users. Still, we don’t know if this will officially apply to all users eventually.
Why did Instagram decide to take such a revolutionary step? Officially, there were several reasons:
Events are being canceled everywhere to prevent further spread of COVID-19. Consumer behavior is changing and this affected several industries as a result. Entertainers and brands that relied on concerts, conferences, and premieres have to go digital or lose revenue.
But what can you do during the lockdown when the show must go on? How can you pull off a spectacular event online?
We’ve got you covered.
The pandemic has completely rearranged the lives of millions of people. It has changed the way we spend our time and money, how we work, socialize, and what we do for fun.
Some companies had to close, temporarily or permanently. On the other hand, businesses that rely on online distribution — eCommerce, SaaS, streaming platforms, delivery apps, still have the chance to endure through this crisis. Nevertheless, even the fortunate ones will have to review their spending and seek savings.
Here are our recommendations on reducing your harming costs without negatively impacting your business results.
Start by studying your marketing…
Social media have their own rules — the content must be pleasant, simple and understandable. But is it always supposed to be like this? We have all seen social media campaigns that served a good cause, increased awareness, and made a real impact on society.
Today, we all face a difficult and economically uncertain time. How can we continue our business activities on social media in the context of the COVID-19 pandemic?
Many social media marketers experience these moral dilemmas — what should I publish? Is my content too trivial or inappropriate? Will my followers feel offended? …
Most of us are working from home due to the COVID-19 outbreak, but we’re trying our best to stay productive. It’s been difficult for some departments and teams, especially those who need regular communication in order to improve their skills and competencies in their field.
So what can we do with this new-found free time and with limited interaction with our departments? There are many things you can do, including taking the time to catch up on the reading you didn’t have time for previously. We’ve prepared a list of courses, readings, and videos that will help keep you productive…
Life is a cycle with its ups and downs. Everything has to adhere to this invariable rule. So nothing is forever, not even Facebook. Especially in business, it’s wise to think for the future and build long-term marketing plans for Gen Z.
By starting now, today’s youth will grow familiar with your brand, and your products will be their first shopping choices.
Zoomers are 18–24-year-old students with big dreams and plans for the future. This generation is just starting to shape a personality. What’s certain is that technology has been part of their everyday life since day one. …
How Instagram’s algorithm works is still a bit of a mystery for many users, but Instagram recently provided some answers to clear things up. Even if it seems trivial to some, being aware of the algorithm and understanding how it works is crucial. This is especially true if you want to achieve satisfying results from your marketing activities on Instagram.
To help you understand it all, we’ve gathered the 12 biggest myths about the Instagram algorithm.
Switching to a business account will not affect your reach on Instagram. So don’t worry if you’re considering switching from a personal to a…
Businesses on social media recognize the importance of making sure their customers are satisfied. Your brand’s representation on social media can determine whether or not you will have a loyal follower base. That’s where Facebook community management comes into the picture.
First of all, it’s not just about content moderation on Facebook. Community management, moderation, and social customer service mean that you are:
Hello 2018! What a year it’s going to be!
While everyone’s trying to predict what will happen this year, Sotrender is doing the opposite! Like in previous years (2016, 2017), we’ve asked marketing specialists and social media influencers a simple question: What will NOT happen in marketing in the upcoming year?. The results, as usual, make for an insightful read! Here are the anti-trends for 2018!
Ian Anderson Gray, Confident Live Marketing Coach | Twitter
Twitter will not die in 2018 — it will evolve. There have been many soothsayers foreseeing the demise of Twitter. It was supposed to happen…
Analyze and optimize your performance on Facebook, Twitter, YouTube & Instagram. Execute better decisions for social media marketing.