Right now, we live in an age where just about anyone with an internet connection can experience culture. Museums, concert venues, theatres, and galleries have regular visitors, but they’re not the only forms of culture. …
Instagram went through many changes since 2019. One of them, even though it’s only being tested, is already very controversial.
Initially, the first tests on hiding likes under Instagram posts were done at the beginning of 2019. Then, in November 2019, they were extended to more countries and more Instagram…
Events are being canceled everywhere to prevent further spread of COVID-19. Consumer behavior is changing and this affected several industries as a result. Entertainers and brands that relied on concerts, conferences, and premieres have to go digital or lose revenue.
But what can you do during the lockdown when the…
The pandemic has completely rearranged the lives of millions of people. It has changed the way we spend our time and money, how we work, socialize, and what we do for fun.
Some companies had to close, temporarily or permanently. On the other hand, businesses that rely on online distribution…
Social media have their own rules — the content must be pleasant, simple and understandable. But is it always supposed to be like this? We have all seen social media campaigns that served a good cause, increased awareness, and made a real impact on society.
Most of us are working from home due to the COVID-19 outbreak, but we’re trying our best to stay productive. It’s been difficult for some departments and teams, especially those who need regular communication in order to improve their skills and competencies in their field.
So what can we do…
Life is a cycle with its ups and downs. Everything has to adhere to this invariable rule. So nothing is forever, not even Facebook. Especially in business, it’s wise to think for the future and build long-term marketing plans for Gen Z.
By starting now, today’s youth will grow familiar…
How Instagram’s algorithm works is still a bit of a mystery for many users, but Instagram recently provided some answers to clear things up. Even if it seems trivial to some, being aware of the algorithm and understanding how it works is crucial. …
Businesses on social media recognize the importance of making sure their customers are satisfied. Your brand’s representation on social media can determine whether or not you will have a loyal follower base. That’s where Facebook community management comes into the picture.
First of all, it’s not just about content moderation…
Hello 2018! What a year it’s going to be!
While everyone’s trying to predict what will happen this year, Sotrender is doing the opposite! Like in previous years (2016, 2017), we’ve asked marketing specialists and social media influencers a simple question: What will NOT happen in marketing in the upcoming…
