Dr. Walid SoulaVan Westendorp’s Price Sensitivity Meter (PSM)Learn how to determine optimal product pricing with Van Westendorp’s Price Sensitivity Meter (PSM) in this step-by-step guide1d ago1d ago
Dr. Walid SoulaMarketing Mix in International Marketing ; “Product”Discover Marketing Mix in International Marketing, starting with the Product including strategies and metrics2d ago2d ago
Dr. Walid Soula7S McKinsey Model for Internal AnalysisLearn how the 7S McKinsey Model analyzes organizational effectiveness by aligning hard and soft elements for international expansion5d ago5d ago
Dr. Walid SoulaAccessing Internal Resources using the PRIMO-F TechniqueLearn how to assess internal resources for international marketing success using the PRIMO-F framework with practical metrics6d ago6d ago
Dr. Walid SoulaApplication of CAGE AnalysisApplication step by step of Cage Analysis for International MarketingSep 22Sep 22
Dr. Walid SoulaCAGE Analysis for International Market EvaluationLearn how CAGE Analysis helps evaluate international market potential by assessing Cultural, Administrative, Geographic, and Eco distancesSep 21Sep 21
Dr. Walid SoulaMondialisation, Globalisation, and Polarization in International MarketingExplore globalization, marketing strategies, and the rise of polarization impacting international markets and consumer behaviorSep 21Sep 21
Dr. Walid SoulaUnderstanding Cultural Factors in International MarketingExplore Hofstede’s 6D model for understanding cultural differences in international marketingSep 19Sep 19
Dr. Walid SoulaMarket Entry StrategiesExplore strategies for entering international markets: exporting, licensing, franchising, joint ventures, and wholly owned subsidiariesSep 18Sep 18
Dr. Walid SoulaIntroduction to International MarketingExplore the essentials of international marketing: key differences from domestic, strategies for global success, and real-world examples!Sep 17Sep 17