2017. A remarkable year. And our first official year as Soulmates. At the begging we moved to new offices. At the end we’re thinking about moving again. It was a year of evolution and optimization, proving what can happen when all systems are working properly. As a result, we helped our clients overcome their design and strategy challenges and bring them much needed results. And, because they became our soulmates, we always added something more.

“An essential aspect of creativity is not being afraid to fail.” — Edwin Land

A new Soulmates

We started our year with a vision of who we are…

It’s Friday morning and I’m rushing down the street into a nearby passage. Some huge white hanging banners and a lot of people dressed in black tell me I’m at the right place. Welcome to the ByDesign conference’s little sister — Xperience conference in Prague.

Quick overview

Organizers of the ByDesign conference, which is held annually in Slovakia’s capital, Bratislava, decided to create new Xperience ByDesign in Prague. As you can guess from its name, the main theme of this new conference was user experience. Product designers and leaders from the top 5 tech companies, studios and startups had joined us for…


A creative studio from Prague. Founded by Charlie Isslander, Simon Podehradsky & Hynek Sochor.

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