Soumik Pal ChowdhuryMarkeTEAingA tale of marketing efforts that made TEA integral to IndiaOct 20, 2020Oct 20, 2020
Soumik Pal ChowdhuryThe essence of the book IKIGAIThe Japanese term, IKIGAI essentially means the reason for being. The characters of IKIGAI (生き甲斐) translates to — “A worthwhile life”Sep 10, 2020Sep 10, 2020
Soumik Pal ChowdhuryThe subtle story of RebrandingJust this week, Intel Corporation subtly rebranded its logo while announcing its 11th Gen processors. This is the third redesign after…Sep 4, 2020Sep 4, 2020
Soumik Pal ChowdhuryThe “Uncola” campaign — A true Blue Ocean Marketing Strategy!It was the late 60s when Coca-Cola & Pepsi were battling for every inch of market space available. There was another brand in the market…Sep 1, 2020Sep 1, 2020
Soumik Pal ChowdhuryOne of those rare incidents when Apple’s marketing backfired!In 2014, Apple had launched its iPhone 6 line-up & Irish rock band, U2 had announced its new album, ‘Songs of Innocence’.Aug 20, 2020Aug 20, 2020
Soumik Pal ChowdhuryCurious Case of naming a Brand! (II)How brands like IKEA, Lego, Durex, Microsoft got their names.Aug 9, 2020Aug 9, 2020
Soumik Pal ChowdhuryCurious case of naming a Brand!IKEA, WPP, ITC, WIPRO, and AT&T — Do you know what’s similar in these brands???Aug 7, 2020Aug 7, 2020
Soumik Pal ChowdhuryDabur launches Apple Cider VinegarIs pandemic the right time to launch a product, other than sanitizers?Aug 7, 2020Aug 7, 2020
Soumik Pal Chowdhury“Maggi” across the Globe 🍜Avatars of Maggi across the globeJul 12, 2020Jul 12, 2020
Soumik Pal ChowdhuryBMW Ad says “Just can’t wait”Without fail, this is one of the best advertisements I’ve come across during the lock-down!Jul 12, 2020Jul 12, 2020
