Little background… Being an LIVE online teaching platform, realtime Audio/Video and whiteboarding sits right at the centre of our product experience. Building the first version was not much of a challenge to be frank (for both tech and design). The real challenge was to make the experience seamless. Building something…

A good user experience is (mostly)always relatable and mapped with your user’s expectations. Best way to do build that is creating product flows based on your user’s mental modal. Most of the flows that we try to build in our products are already present in real world, you just need…

Fact: There are tens and thousands of great products out there which have invested mind and money in solving complex problems for their users by doing numerous iterations and A/B tests. …

Marketing plays a role of a necessary evil in this consumer centric world. Marketing guys now-a-days will take control over people’s brains and make them swipe their credit cards without knowing what they are doing if the technology allows them to. All these brain games and cheap tactics to lure…

We live in an uber connected world where internet is the king. Everyone in this kingdom, no matter how less involved bears a responsibility of creating this world, one content at a time. …

The exasperating task of self branding — It obviously is a huge task, you can foresee the amount of pressure thats gonna be there even before you start on it, its hard to be completely satisfied with the design that will define you in coming days. Knowing all this I still committed to a deadline because I…

The power of online identity — Peter parker is a typical geeky introvert.Detached, shy, silent, with few friends, lives in his own little world. But when he gets access to this immense power, he suddenly gets the courage to do things he never would have done. …