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Soumya Jain
Soumya Jain

113 Followers

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May 4, 2018

9 Tips for effective User Calling exercise (in Indian context)

Are you a designer working with a Startup? Are you designing MVP’s and testing them out rapidly? Does ‘Agile’ , ‘Nimble footed’ , ‘Go-to-Market’ often used terms in your team meetings? Bravo! Then you’ll have fun reading this. Startups are by nature always in a hustle and that hustle is…

UX

5 min read

9 Tips for effective User Calling exercise (in Indian context)
9 Tips for effective User Calling exercise (in Indian context)
UX

5 min read


Mar 5, 2018

It’s not your user’s fault, it’s yours

Little background… Being an LIVE online teaching platform, realtime Audio/Video and whiteboarding sits right at the centre of our product experience. Building the first version was not much of a challenge to be frank (for both tech and design). The real challenge was to make the experience seamless. Building something…

UX

3 min read

It’s not your user’s fault, it’s yours
It’s not your user’s fault, it’s yours
UX

3 min read


Feb 23, 2018

The Benefits of drawing parallels

A good user experience is (mostly)always relatable and mapped with your user’s expectations. Best way to do build that is creating product flows based on your user’s mental modal. Most of the flows that we try to build in our products are already present in real world, you just need…

Education

4 min read

The Benefits of drawing parallels
The Benefits of drawing parallels
Education

4 min read


Feb 5, 2018

What works for them may not work for you — Dangers of drawing parallels.

Fact: There are tens and thousands of great products out there which have invested mind and money in solving complex problems for their users by doing numerous iterations and A/B tests. …

UX

4 min read

What works for them may not work for you — Dangers of drawing parallels.
What works for them may not work for you — Dangers of drawing parallels.
UX

4 min read


Jun 27, 2016

The dark side of marketing

Marketing plays a role of a necessary evil in this consumer centric world. Marketing guys now-a-days will take control over people’s brains and make them swipe their credit cards without knowing what they are doing if the technology allows them to. All these brain games and cheap tactics to lure…

Artificial Intelligence

2 min read

The dark side of marketing
The dark side of marketing
Artificial Intelligence

2 min read


Jan 22, 2016

The Share Syndrome

We live in an uber connected world where internet is the king. Everyone in this kingdom, no matter how less involved bears a responsibility of creating this world, one content at a time. …

Social Media

2 min read

Social Media

2 min read


Aug 5, 2013

Designing For Yourself

The exasperating task of self branding — It obviously is a huge task, you can foresee the amount of pressure thats gonna be there even before you start on it, its hard to be completely satisfied with the design that will define you in coming days. Knowing all this I still committed to a deadline because I…

1 min read

Designing For Yourself
Designing For Yourself

1 min read


Published in

I. M. H. O.

·Jun 27, 2013

The New Extrovert

The power of online identity — Peter parker is a typical geeky introvert.Detached, shy, silent, with few friends, lives in his own little world. But when he gets access to this immense power, he suddenly gets the courage to do things he never would have done. …

1 min read

The New Extrovert
The New Extrovert

1 min read

Soumya Jain

Soumya Jain

113 Followers

Socially Awkward Aesthetic Geek

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