What if we don’t need advertising at all?
Doc Searls
20437

I agree that current advertising is rude and obtrusive (it worked beautifully before, but doesn’t work now). Unfortunately I don’t believe that most agencies are likely to make the needed transition to adding value rather than shouting and interrupting on their own. That is why I ponder whether there may be a need to regulate advertising as a way of forcing brands and marketers to create things that are positive and beneficial for consumers. https://medium.com/@southernplanner/what-is-good-advertising-438c5098da8a#.916yfta8l

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