Big Mistake

I was creating a business plan for my new business “appi5” and I wrote the following for the objective:

Keep the product and pricing simple and understandable such that the advantages of mobile apps are “accessible” to small/medium business owners.

It’s a big mistake. This sounds more like the objective of an NGO trying to create awareness of mobile apps. Who cares about simple and understandable pricing? If someone wants something they will go great lengths to buy it.

Otherwise it’s just shit.