Unlocking: ‘no me siento mejor’
The Collaborative Triumph of Caztro, Daaz, and Callejo (Part 2)
If you got here and haven’t read the first part of this article, go to this link :)
In summary, we’re delving into the genesis of the colaboration between Caztro, Daaz and Callejo for the release “no me siento mejor”, and uncover the transformative impact it has had on the artistic landscapes of the three artists.
Part 2
The Release
“no me siento mejor” was released in all streaming platforms on February 23, 2024, and was released with an official music video the same day.
Post Release
After the release, the 3 artists continued to upload reels and videos to TikTok with different themes to generate traction for the song.
On YouTube, no shorts content was found, and there was really very little posting on Facebook, although there was a post on Caztro’s account (the same teaser uploaded to reels and TikTok) that had significant interaction (108 likes).
Playlist Placement
The positioning in playlists was also a key point for this release. From its first days after the launch, the song managed to secure important positions in several editorial playlists on Spotify, Apple Music, and with curators like Filtr México.
Below are the most important playlists in order of inclusion.
Impact
This song has been a resounding success in the careers of all three artists, and undoubtedly, we can consider it a highly successful collaboration due to the impact that we will see reflected in various aspects of each one’s career.
In the following two graphs, we can appreciate how this release significantly impacted the monthly listeners of the three artists.
Daaz experienced a remarkable growth rate, increasing from 1,490,520 to 2,733,153 listeners in just 2 months, reflecting a growth of approximately 83.4%. Caztro also showed substantial growth, climbing from 1,424,492 listeners to 2,014,239, marking a growth rate of about 41.4%. Similarly, Callejo witnessed a notable increase, rising from 142,211 to 795,368 listeners, indicating a growth rate of approximately 458.1%.
Similarly, we can observe a similar pattern on TikTok and YouTube.
And it’s interesting to note that the success extended beyond streaming platforms, as the release also had a positive impact on the Instagram followers of all three artists (although, clearly, Callejo benefited the least on Instagram, he did see a significant increase in his Spotify listeners).
Today, the song is Caztro’s top 4 track, with 9 million Spotify streams; for Callejo, it represented a big success, as this song reached his top 1 song, and for Daaz it went up to his 6th most successful release.
The Song Today
Top Playlists
Conclusion and Key Takeaways
In conclusion, the collaborative release of “no me siento mejor” has been a resounding success for Caztro, Callejo, and Daaz. Through strategic promotion across various social media platforms, they effectively engaged their audiences, generating excitement and anticipation for the song’s release. This collaboration exemplifies the impact that a well-executed and carefully planned collaboration can have, especially in terms of content.
While all the promotion was primarily focused on Instagram and TikTok, this strategy made sense given these are the platforms where the three artists have the most engagement. The success of the campaign is evident in the direct impact on their listener and follower numbers.
This collaboration not only showcased their individual talents but also demonstrated the power of unity within the music industry. The significant growth in their listener base and the enthusiastic reception from fans highlight the lasting impact “no me siento mejor” has had on their careers, solidifying their positions as rising stars in the music scene.
Data Sources
Repertorio Sociedad de Autores y Compositores de México (sacm.org.mx)
Caztro — Biografía, historia y legado musical (buenamusica.com)
Caztro, el nuevo talento mexicano que le canta a la Luna y el Sol (forbes.com.mx)
Caztro — Sony Music Entertainment México
Callejo — Biografía: música, letras, canciones, discos | Escuchar en Deezer
Callejo quiere revolucionar al urbano mexicano | El Informador
DAAZ, el nuevo talento musical que busca poner en alto a México (telemundo.com)
10 cosas que debes saber sobre Daaz el artista Uforia Hype | Estaciones de Radio Música | Univision
Caztro (@caztro) • Fotos y vídeos de Instagram
CALLEJO (@callejomx) • Fotos y vídeos de Instagram
German (@daaz_oficial) • Fotos y vídeos de Instagram
Caztro (@yosoycaztro) oficial | TikTok
Callejo (@callejomx) oficial | TikTok
DAAZ (@daaz_oficial) oficial | TikTok
no me siento mejor — Song by Caztro, DAAZ & Callejo — Apple Music
Caztro celebra el éxito de “No me siento mejor” (rosadistrito.com)
Caztro lanza “No me siento mejor” con Callejo y Daaz — Asi es la Nota
No Me Siento Mejor Caztro ft Callejo & DAAZ (lyricasdelrap.com)
Caztro, Callejo, DAAZ — no me siento mejor (Video Oficial) (youtube.com)
Caztro, DAAZ & Callejo — no me siento mejor Lyrics | Genius Lyrics
NO ME SIENTO MEJOR — Caztro — LETRAS.COM
Disclaimers and Limitations
As I conclude my exploration of the collaborative hit “No me siento mejor,” it is essential to acknowledge the context within which I have dissected its magic. My insights stem from publicly available data, primarily sourced from Chartmetric and the sources cited above. While this provides a robust foundation, it is crucial to recognize that other proprietary or internal metrics may exist beyond my reach. Additionally, streaming numbers, fan engagement, and social media metrics are snapshots in time — fluid and subject to change.
My analysis focuses on the digital landscape, examining streaming platforms, TikTok trends, and social media dynamics. I intentionally omit other potential contributors to the song’s success, such as live performances, traditional media interviews, or targeted advertising campaigns. While these elements undoubtedly play a role, they lie beyond my current scope.
My conclusions are woven from data threads, context, and intuition. While I strive for objectivity, artistic impact often defies rigid metrics. Consider my analysis a perspective — an invitation to explore further, question assumptions, and engage in your own interpretation.
In the grand symphony of “no me siento mejor,” my notes are but a chord progression — a harmony that resonates alongside interviews, stage lights, and the beating hearts of fans. So, dear readers, continue listening, questioning, and celebrating the collaborative magic that reshapes music; and if you’ve made it this far, thank you very much for reading!
Analysis by
for MB-615 Digital Marketing and Social Media Management
Prof. Alexandre Perrin
Global Entertainment and Music Business
Berklee College of Music, Valencia Campus — 2024
lguinea@berklee.edu
