Apr 28La misión de NobeTL;DR La burocracia fue creada para hacer la vida más estructurada y organizada, sin embargo, con el tiempo se ha vuelto algo que realmente ha afectado negativamente en la vida de más de 40 millones de pequeños negocios en Latinoamérica. …Burocracia6 min read
Apr 133 steps how Nobe is revolutionizing customer support in Mexico. Part 1We’re on a mission of zero bureaucracy. At the beginning of this year, we wanted to understand the bureaucracy spectrum in Mexico. We gathered and analyzed over 60 well-described bureaucracy stories. We realized that a lot of the bureaucratic burden on people would be solved with better customer support. Even…Latin America4 min read
Apr 43 reasons why we want to revolutionize customer support in MexicoThe short answer is that customer support in general in Latam is not great. And it’s not just our personal experience or opinion. 43% of customers in the Americas are unsatisfied with the services provided by companies. For many companies located here customer support is an afterthought. At Nobe, we…Customer Support3 min read
Mar 237 aha moments from searching our mission-market-fitFew months ago I wrote an article on how we set OKRs for our early-stage marketing team. In the beginning of 2022 Nobe was in the pre-product stage. This meant our strongest marketing asset was our mission to end bureaucracy. …Product Market Fit5 min read
Feb 17Building a PLG company in LatAmPLG is a super trendy topic. You hear it from companies who want to transform into PLG. From VCs who only invest in PLG companies, and people who want to work for a company doing it. It surely feels like the way to do things. But actually achieving this is…Latin America7 min read
Feb 10From a survey to 10,000 users. 14 months of NobeBuilding a startup might appear very glamorous from the outside. Scrolling through social media it is common to see posts of yet another successful team building a revolution and reaching another significant milestone. In the past 14 months there have been quite many success stories, but also challenges thrown our…7 min read
Jan 30Nobe’s Mission ManifestoTL;DR Bureaucracy was meant to make life more structured and organised. But over time, we have turned it into something that actually harms people. And it’s not just the governmental procedures that keep bureaucracy alive. Bureaucracy comes in many shapes and forms, and has become part of our culture. We have…Startup6 min read
Jan 30How to set OKRs for an early-stage marketing team?Life at Nobe is inspiring and exciting. All the possibilities of what could be. The impact we want to have. Constantly pushing for further growth and challenging each other. But it can also be quite chaotic. There are always more ideas flowing around than resources available. Often, people have a…Startup7 min read
May 21, 2021Where to start when solving big problemsAlmost 2 years ago we founded Nobe and it all started from our frustration of having grown up in a bureaucracy and corruption infested country. Even though we've pivoted our products many times our mission has always remained the same, to end bureaucracy in the world, starting with Latin America. …Entrepreneurship4 min read
Apr 13, 2021We need to end bureaucracy (and how we’ll do it)A couple of years ago, my good friend (and co-founder) and I moved to Estonia. We both came from similar backgrounds, living many years in Latin America. Suffice to say, we fell in love with what we saw here. …Venture Capital5 min read
