Dec 5, 2022Master TikTok Ads With These Best PracticesTikTok’s global and domestic growth trajectory has been impressive and now leads any other social platform in daily time spent. This is an exciting opportunity for advertisers, especially in the face of Meta, Google, and Amazon’s stranglehold on media dollars. From a platform perspective, TikTok Ads had the advantage of…Social Media Ad Campaign2 min readSocial Media Ad Campaign2 min read
Oct 14, 2022Trending Now — Mcdonald's wins our nostalgia-obsessed hearts with adult happy meals.This week, Twitter jumps on the full-screen video bandwagon while TikTok is copying Instagram for a change. We debut our ✨ trend library ✨a place where you can go if you’re looking to get informed and inspired to create highly relevant social content. TWITTER UPDATES Tik Tok-Esque vertical video is…Social Media4 min readSocial Media4 min read
Sep 13, 2022What’s Really Driving TikTok’s Success?By Emily Michka, Social Strategist space150 When most marketers assess the success of TikTok, they tend to focus on some of the more obvious features that set it apart from other social platforms. Short-form video formats. The use of audio. The authenticity of the content. …Social Media4 min readSocial Media4 min read
Sep 1, 2022space150 Trending Now — Social Media News 9.1.22This week, everyone wants to BeReal, and Corn Boy is still all over our FYP. We’re also sharing some feelings (good ones) on Aritzia’s new collaboration with Emma Chamberlain for Fall 2022. Let’s dive in! Updates Ahead: A Look Into Platform Updates and News Everyone Wants to BeReal The Gen-Z…Social Media4 min readSocial Media4 min read
Aug 19, 2022Three Things to Remember When Advertising in a (Potential Recession)Recently, our Media Team did a deep dive into the question, “How do you approach advertising in a recession?” We’re not technically in a recession and no one seems to be able to agree on what that definition should be, but hey, we are planners. We’ve also recently weathered the…Digital Media2 min readDigital Media2 min read
Aug 17, 2022space150 Trending Now — Social Media News 8.17.22This week: Facebook DMs are not as private as we think. AI is driving the Instagram feed, even if influencers miss the “old” Instagram. All video posts are now Reels. And the CEO of Corn captured our hearts. Let’s dive in! Updates Ahead: A Look Into Platform Updates and News …Social Media3 min readSocial Media3 min read
Jul 22, 2022space150 Trending Now — Social Media News 7.22.22We’re back with another space150 Trending Now! This week, we’re keeping tabs on the tension building between TikTok and the FCC, getting comfortable with Gen Z’s favorite new social app, and feeling nostalgic (and perhaps a little personally attacked) by the “Little Miss” trend dominating social feeds. Updates Ahead: A…Social Media3 min readSocial Media3 min read
Jul 11, 2022space150 Trending Now — Social Media News 7.11.22Updates Ahead: A Look Into Platform News IG Makes It Easier to Create Reels with new Templates, Music Instagram has been giving more users access to its Reels ‘Templates’ option, which enables you to create Reels based on popular content formats in the app. What you need to know: Reels will soon be the dominant form of…Social Media3 min readSocial Media3 min read
Jun 21, 2022space150 Trending Now — Social Media News 6.21.22We’re back with another space150 Trending Now! This week, we’re spotlighting noteworthy Pride month campaigns. Updates Ahead: A Look Into Platform Updates and News It Won’t Be Long Before Facebook and Instagram Look A Lot Like TikTok In a leaked memo, Facebook employees were asked to make the app’s feed more…Social Media3 min readSocial Media3 min read
May 27, 2022space150 Trending Now - Social Media News 5.27.22Updates Ahead: A Look Into Platform Updates and News “Not a great day for Snapchat.” Snapchat reported lower-than-expected Q1 earnings, resulting in shares dropping 41%. The culprit? A massive hit to ad revenue due to Apple privacy changes in iOS among other global crises. It’s not just a bad day for…Social Media2 min readSocial Media2 min read
