May 17Paid Search Strategy — Google vs. MicrosoftBy Sarah Zielie, VP of Media We all know that Google commands the lion’s share of searches and media investment today, but that doesn’t mean the same tactics should apply to your Microsoft Ads strategies. You can find strong and differentiated performance on both platforms with the right best practices. …Digital Marketing3 min read
May 13Social Media Trends — 5/13/22Updates Ahead: A Look Into Platform Updates and News Users Want Control Over Their Feeds TikTok is rolling out a new “Friends” tab that mimics the new Instagram layout while Twitter launches “Twitter Circle”, allowing users to create exclusive groups of up to 150 people. These updates are a sign that…Social Media2 min read
Apr 124/11/22 Trending Now — Social Media Bi-Weekly Roundup!Hello friends and welcome to a tradition unlike any other: the Space150 Trending Now — Social Media Bi-Weekly Roundup! Updates Ahead: A look into platform updates & news Instagram hashtags won’t get your content more views The head of Instagram announced that hashtags are used to CATEGORIZE your content. “There are…Social Media3 min read
Apr 1Social Media Trend Roundup 4/1/2022Guess what’s back?!? The Instagram Chronological Feed There are now three options for viewing your Instagram feed: the main, algorithmic Home feed; the chronological feed (Following); and the new Favorites feed, which consists of accounts you choose. With the change, IG’s Home feed will now function more like Tiktok. Users will…3 min read
Feb 22, 20192019 Trends Report: Not Without The InternetThe backdrop of global uncertainty pervading the last few years went mainstream in 2018. The rapid pace of digital communication, coupled with political, cultural and economic unrest, unleashed a wildfire of forces that inflamed the emotional state of our world. Today, no issue is unmoored by divisiveness. …Consumer Behavior1 min read
Jan 18, 2019CES 2019: Promise Vs. Deliveryby Marc Jensen, Chief Innovation Officer, space150 This year, CES delivered little in the way of wow-factor consumer electronics, but showcased the future for the major platforms and ecosystems that consumers will rely on now and in the future. As Steve Sinofsky said of this year’s show: “there is more…Autonomous Cars5 min read
Jun 25, 2018View from space: June 2018Friends of 150: Activision, one of our favorite brands since childhood, and publisher of some of the worlds biggest video games — Guitar Hero, Tony Hawk, Skylanders and Crash Bandicoot, has chosen space150 as Social Agency of Record for their two industry leading game franchises: Call of Duty and Destiny…Videogames4 min read
Jan 11, 2018View from space: JanuaryWelcome to 2018. Burn down the old and welcome the new. In case you missed it, Futurism and WIRED have named the Coca-Cola billboard one of their favorite inventions of 2017. We couldn’t be happier that our first and largest 3D robotic billboard is among some amazing, world-changing company. Meanwhile…Space 1503 min read
Feb 25, 2016Location & Ads: Finding The Wayby Parker Mullins, Associate Media Planner, space150 “Big Data” is a phrase that has spent the last few years making dinner parties uncomfortable for media planners everywhere. It means everything and nothing at the same time. “We don’t actually care about YOU, the individual known as Bob Jones,” you tell…Programmatic3 min read
Aug 4, 2015DESTROYING CONVENTION WITH “BAD MOMS” AND TARGET AUDIENCESby Kelly Tonnemaker, Associate Strategist at space150 Here at space150, we believe the best advertising comes from taking a second look at the status quo. We approach all norms from technology, branding, strategy, and creative work with the same MO: destroy convention to create demand. Clearly, we’re not the only…Moms3 min read
