We can discuss more on Monday. But in general, I think it very much depends on your product. Our product is a bit of a special case — as pretty much any B2B company with a sales team is “a potential customer”. Of course, there are some limitations (like size, field, etc.).
Julia, thanks for bringing this up, you are completely right. It wasn't intentional (as I also applied a bunch of filters — social authority, etc.). So it's probably more of a probability/numbers game. But I will make a separate lists only about female founders :) I am sure I will find some inspiration there as well.
We were in the same situation a couple months back, at the end we've decided to cover part of the expenses (as we backed out from the deal).
However, being in the same situation again — I probably wouldn't have covered anything. It's not rational. As a founder you invest every day in things that might not work out —…
thanks for the feedback, and yes! I totally agree with you. I mention it a couple times in the article; my experience is very very limited. So was looking for some constructive feedback. And I might give it another try. Maybe indeed, staying in the same time-zone might work better for us.
Hi Tim Zuidgeest,
Thanks for the honest feedback. And yes, I totally agree with you. I will add the disclaimer right now. The thing is — sure we sell our “product” by using our “product”. But if it wasn't the case — then probably our product wouldn't be worth selling / wouldn't be interesting for sales/marketing people, etc.
Thanks for the comment, Leah. A question I would like to ask you; from your experience, how much do companies like Groupon or Saveology depend/rely on email marketing? Do you have an estimate of how much it contributes to their traction (% compared to other channels)? thanks and have a great weekend!
Hi Omotola, thanks for the nice comment! I will put together a short e-book summary about the subject lines (+ include more numbers) in the upcoming weeks & share it with you. have a great weekend!
I absolutely agree! Occasionally we come across entrepreneurs who struggle to communicate their product’s unique value, who then ultimately fail to convert when (and where) it matters. Although sometimes, no matter how good the idea, it can be a tough nut to crack.