5 Reasons Why a Branded Email Address is Important For Your Business

Asha Panicker
Nov 3 · 3 min read

For most small and mid-size business owners, creating an email address for their business is the first step they take, even before registering their domain name on the web. Email is the most important business communication tools around. Everyone has at least one.

Since most businesses start off with a tight budget, cutting down on expenses and overheads become very crucial. Creating a Gmail or Hotmail account is extremely easy and usually free. But sadly, it sends out a very wrong image to their customers and prospects. Although it may initially seem unimportant, there is a bigger picture here than just an email address.

Communication is the core of business. How you communicate is equally important. What you say and how you say it speaks volumes to your prospects about the quality of product or service. If you are looking for a legal expert for your business, who would you prefer getting in touch with — sales@bettercallsaul.com or bettercallsaul@gmail.com? Having an email account on your own domain name tells the world you are serious about your business, and not still living in the 90s.

Here are 5 critical reasons why you should brand your business emails.

First Impression is The Last Impression

A branded email shows you are well-established, professional and you mean business. A Gmail or Yahoo address can portray a lack of experience. To make matters worse, it can raise doubts on whether your company is even real. It is extremely important you reassure your prospects that you are here to stay.

You Look Professional

When you have a branded email address, you convey it to your prospects that you mean business and you are serious about it. Moreover, you can set up multiple email addresses for different segments of your business (Eg. hr@bettercallsaul.com, services@bettercallsaul.com ), which will give an additional boost to the professional image you want to portray.

Builds Trust and Credibility

Your prospects see you as a legitimate business and tend to trust you more if you have an address with your company brand as the domain name. Besides, you can effortlessly provide a sense of security and reassurance to your customers and prospects.

Promotes Your Brand

You promote your brand every time you send out an email. Your brand name is visible to your customers and not Gmail or Hotmail. This is a valuable and the most cost-efficient, if not free, way to increase visibility of your brand.

It is Very Affordable!

With rates starting as less $1.99/year, you can opt for Godaddy, NameCheap, Cloudflare and many more to register your domain name. Their services and support are great for an awesome set of features. Most of them have flexible pricing plans and a good customer support.

If like many other small businesses, you think branding was only meant for enterprises with large advertising budgets, you might want to rethink. No company is too small to start building a brand. The most inexpensive and quick way to get started with your branding is by branding your email.

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