Immersive 360-degree video is assuredly making its way to the mainstream. Facebook announced support for 360 video in its news feed, and YouTube dedicated a channel to the new genre. We saw the trend already beginning to emerge — and with digital video continuing its explosive growth, we believe the world is ready to embrace this new immersive medium. Plenty of people (including us) are betting 360 video will be a success: it brings a new & cool medium to involve creators and viewers, and completely transforms the way we consume content.

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