Apple vs Samsung, Nike vs Adidas, Coca-Cola vs Pepsi — these debates have been in existence since forever. Populations, not just mini groups, have defended their sides for long. There have been continuous attempts to strengthen the sides with supporters and more. …

In this post, we will try to understand the concept of a User Persona, also at times referred to as a Buyer Persona, its relevance to your product’s UX and how to effectively take advantage of User Personas in the UX process. As a bonus, I will also share a…

Uber, like other consumer services, has an interesting rating system, both for passengers and drivers. Arjun champions this passenger rating system with a score of 4.91, not because he strategizes but because he’s genuinely nice and loves to strike a conversation! He recently noticed one of the drivers throwing him…

Last week, I was having a skype call with a friend in Italy, who also happens to be a designer. And like every other time, we took a detour to one of our favorite topics of discussion — ‘clients’. Call it coincidence, fate or a mutual observation, we both have…

A recent Google study shared that an average user has about 36 apps installed on their device and uses just nine of them on a daily basis. Statistically, only four percent of the apps will be used for over a year. A more usable app is high on user engagement…

The new Rs. 2000 note has been widely criticised for its colour and design, or the lack of it. We felt that these opinions are a little too harsh and lack a wholesome perspective of the design. …

Me: “Will you take Rs. 500 note?” Shopkeeper: “Only small currency please!” Me: “How about a card for payment?” Shopkeeper: “ I do not have machine.” Me: “Do you have mobile? Download the app!” Shopkeeper: “I don’t have those expensive phones.” *Shows an old Nokia phone* History was written as…

Apple is known to step up to bolder territories pretty often. The company did it with the introduction of AirPods this year. I was a happy man when, a few years ago, they introduced the MacBook Air minus the CD drive — no one I know used it, and I…

The new phase of web products has begun — VirginAtlantic.com This article was originally published on Pixelonomics on 14th June 2014. Let me start by expressing my heartfelt appreciation for the new Virgin America web! As a UX designer, I’m aware of the challenges faced with the current generation of consumer centric web (or mobile) products. …