Before the rise of the ride-hailing apps like Grab, Gojek, and Uber, the taxicab is one of the primary modes of transportation in a city. No doubt that these startups (Grab, Gojek, and Uber) have reinvented the game of private ride services. In terms of generating revenue, the underlying basic operating principle for Grab, Gojek, Uber, and the taxicab operators is the same, which is the number of trips. What sets the ride-hailing apps apart from the taxicab operators is its ability to scale (i.e., increase the number of trips by increasing its fleets and drivers) instantly and at a…

Spark Perreras

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