Websites, Online Presence, and Use of Social Media: A Look at Sorority Noise and Jeff Rosenstock
The Connecticut band, Sorority Noise, is an alternative rock/emo band that has been around since 2013. The band has had tremendous growth touring nationally and internationally, as well as successfully releasing two albums and other small releases. Sorority Noise has been able to use social media successfully to engage with their fans and to keep people informed through those platforms, as well as their website.
Using the standards of social media like Facebook, Twitter, and Instagram, Sorority Noise has been able to develop a consistent flow of content that ranges from information about their upcoming record, You’re Not As ____ As You Think, as well as talking about politics, mental health awareness, and personal activities they enjoy as well. It is refreshing to see the band is making a conscious effort to create a diverse spread of content so they can be more in touch with their fans. Being able to connect with fans is crucial for bands today to be relevant, and so that fans don’t feel like it’s just a robot making the post with no character, or human element.
For Sorority Noise’s website, it has everything that a band today should include: merchandise, music, show dates, and a way for people to contact the band. The only criticism I would have is that the design isn’t aesthetically pleasing to me. I feel that a website should look chic, but also fit the band’s vibe, even if it’s just a landing site to get you to their social media, music, merch, etc. They also have a strong web presence with plenty of print interviews, web interviews, music videos, and live footage.
Jeff Rosenstock is the man who encompasses the D.I.Y. work ethic the most out of any musician in the industry today. Hailing from Long Island, New York, Jeff Rosenstock is a musician who has been apart of bands such as Bomb The Music Industry!, The Arrogant Sons of Bitches, and his own solo career in which he has had his most recent success. Jeff has been able to grow his social media and web presence for many years because of his work ethic and amazing music.
Also following the standard, Jeff Rosenstock utilized Facebook, Twitter, and Instagram as ways to connect with his fans online. With all of these platforms Jeff is able to create the balance of talking about the band and being able to be personable as well. With his Instagram, Jeff is able to document what the band is doing on tour, as well as talk about records he has been enjoying, too. He also used his Instagram to document his time at the Women’s March back in January.
For Jeff Rosenstock’s website, he uses Tumblr. For me personally, I am not a fan of bands using tumblr to host their website. With Jeff however, he is able to use it in a way that is tasteful, and that works for his style. He uses his website to link to merchandise, music, show dates, photos, booking contact, and his label that he runs. He doesn’t have a general contact form, which is something I think Jeff Rosenstock should have on his page. Jeff also has a strong web presence with many interviews print/web, music videos, live footage, and documentaries about projects he has been involved in.