
…or instant message arrives, it compels you to put aside what you’re working on and address it. Why? Because, say Jake and JZ, you’ve been conditioned to believe that “if you want to meet the demands of the modern workplace and function in modern society, you must fill every minute with productivity.”
Personalization has become such an integral part of designing a digital system in large part because it forges a connection with the user. The main goal of personalization is to deliver content and functionality that matches specific user …