Is the conference you are speaking at trying to steal your content?
Have you ever had an organizer ask you for a copy of your presentation to share with their audience?
Maybe they filmed your presentation without stating they were going to do this in your contract, then went ahead and posted it online or sent it out to audience members who couldn’t attend?
What if your presentation contains copyrighted material, when does it slip from “sharing” to “idea theft”?
We are in the business of sharing ideas, but sometimes it can go overboard. How can you tell whether the conference is stealing or sharing?
Scenario #1: Yes, they are stealing — here is what you should do to protect yourself
If you have labored and prepared a groundbreaking presentation with well thought-out insights, carefully researched information and can convey it captivatingly, just to have it stolen and redistributed for free to other people who were not paying attendees can seem like a rip off.
Here are some things you can do to protect your content.
Figure out what you are comfortable sharing:
- Only give out what you are comfortable sharing. If it is a portion of your content, or the majority of it, figure out what you’d like to share and what you’d like to keep for live performances.
- You can allow the delegates to have a copy of the slides or video clips from the performance, but make sure they understand that the content is under your copyright.
- Get the email addresses of the attendees and send it to them personally. This gives you the scope to edit out pages that have the most important Intellectual Property.
Communicate with the organizer effectively beforehand
- In 2016, most big conferences will be video recorded. It is therefore essential that you have a clear conversation with the organizer about how the material will be used. Make sure you know, going in, what clips are going to be used and where.
- Will your presentation be broadcast outside the auditorium, or be made available on YouTube? Find out in the initial negotiations, and decide whether or not you are comfortable with it. If they are going to be profiting from your presentation, how will you be compensated? Make sure you know this going in.
- Sometimes there is disconnect between the organizer and other individuals from the organization. If you have not agreed to be filmed, and you see they are filming you, you can either ask them to stop filming (before you get on stage or directly afterwards.) Have a conversation with the organizer outlining what you’ve agreed to/not agreed to.
Keep your slides minimal and photo-based
- Provide the conference planner with an edited version of your PowerPoint slides for their online distribution to attendees. If some of your material is under copyright law — you could put the copyright notice on that particular slide or just remove that content from the slides. Make sure all your slides have in the header or footer either:
Your first and last name
Your contact information (ie. email address)
Your website, and/or main social media handle
- Avoid putting extensive text on PowerPoints. This is both visually boring, will distract your audience from listening to what you are saying (they will just end up reading the slides) and will give away too much information.
(Image from the Moz.com Presentation, “Why Content Marketing Fails”)
Licence your material out
If someone wants to record your talk, and use it as a future training, they can pay you a license per year to use it.
There are many licensing types online, see them here.
Scenario #2: Oh wait: maybe they aren’t stealing, but helping you sell your ideas.
You should also consider the live experience of your talk as being completely different to any recorded or written materials you provide. Let’s switch fields, and take an example from the music industry.
Metallica vs. Radiohead
Back in 2000, the rock metal band Metallica entered into a legal war which resulted in the ultimate demise of the music file sharing site Napster. At the time, file sharing was relatively new, and the idea of giving your music away for free was unheard of. Even though they won the case, it outraged many Metallica fans (and music fans in general,) and ended up being a PR nightmare for the band.
Fast forward 7 years, when Radiohead released a digital album in a pay-what-you-want format. Fans could even download the album for free. Essentially, the band leaked their own album, but gave their fans the option of paying if they wanted to. The result? Radiohead not only made massive headlines, but ended up making more money than all of their previous albums combined.
How does this relate to speakers content? It is the idea that in the modern world of sharing, holding too tightly to your content actually does more damage than good.
Content consumers can access almost all their favorite performers online for free.
Think not only about music, but TV shows, movies, even TED Talks. Just because people are consuming the content for free online doesn’t mean they don’t go out and pay for the live experience. It doesn’t cheapen the live experience but rather heightens it and creates more demand.
Great speakers will get speaking opportunities because of how they make the audience feel when they are on stage, and event organizers will pay top dollar for this. If you know how to work the audience, and you know your material inside out, your schedule will be filled, regardless of whether your work has been shared online or not.
In order to build a brand as a speaker or a trainer, it helps to be very visible and to spread your materials as widely as possible. The more people are aware of you and your work, the greater the cachet for those who can see you live and in-person.
The tighter a grip you keep on your content, the less likely it will be shared. More shares means heightened visibility. The more visibility, the more increased popularity, and ultimately, more higher paid speaking opportunities.
The average speaker video can cost upwards of $3000. Some speakers even make it a prerequisite that if the conference has a film crew, they will be filmed just to help save on the costs when it comes to developing their speaker reels.
Your speaker videos are one of the best ways to get new clients and speaking opportunities. (Here are a few tips on how to make the perfect speaking video).
Here’s what typically happens: someone in the audience sees the presentation, then shares the video with others, once they share it: you are opened up to a whole new audience. The video can lead to more exposure, which in turn, leads to more work.
Should you share or protect?
There are no hard and fast rules when it comes to what you should do with your content
You can speak with other speakers in your field and your mentor, but ultimately, you will have to decide what is best for a given audience, topic and talk.
What has been your experience with sharing, or not sharing, your content?
Has it been massively successful, or have you had negative consequences? We’d love to hear your story. Contact us here.
This was originally posted on the SpeakerHub blog.