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Observing Loïc Le Meur

In his latest Medium post Loic Le Meur announced he will send a weekly newsletter to share about the development of his new startup. I subscribed to his newsletter and decided to share my thoughts about the stories it tells as soon as it is published.

I do not know Loïc personally. I am not involved directly or indirectly with him or with any of his activities. This is an experiment to make a quick and as spontaneous as possible analysis of the impact of storytelling when trying to set up a business. I will only use Loïc’s newsletter, the sources I already read (no further research… Or so…) and my little experience to write this review. I also do this to engage in a conversation through comments with my readers. So feel free to review my review.

In this first issue he tells us why he decided to communicate through a newsletter. Long story short: because people and organizations he trusts do and tell so, because infobesity makes us blind. But is the solution lying in the so-called rebirth of the newsletter, even if figures seem to prove it? I really do not think so. Because the only problem to be solved here is to succeed in catching the attention of the reader. No matter the medium. What about when everybody get back to the newsletter? (In fact the newsletter never flew away). The answer is simple: everybody will be overloaded with daily/weekly/monthly newsletters and everybody will go blind again. The real problem is the filter. That means the problem does not lie on the publisher but on the reader. And the problem of the reader is to find the right amount of content he is able to handle per day/week/month. And to be able to do that the reader has to set up its own filters to select the content he wants to be exposed to, in terms of quantity and in terms of quality. Is this newsletter by Loïc going to be worth reading? That’s the question for me, regardless his new project in itself.