Why now?
Simplicity Sells.
Carine Carmy

Great article! But it’s worth nothing that this is not new or just happening “now”, simplicity has been working for a long time :) When Steve Jobs returned to Apple 20 years ago, he famously dropped the company’s product line down to only four products to simplify customer choices.


Simplicity in products and asthetic have gone on to be a defining and lasting characteristic of the company, and plays a big part in it’s success over the last two decades.

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