Why now?
Simplicity Sells.
Carine Carmy
42915

Great article! But it’s worth nothing that this is not new or just happening “now”, simplicity has been working for a long time :) When Steve Jobs returned to Apple 20 years ago, he famously dropped the company’s product line down to only four products to simplify customer choices.

https://www.entrepreneur.com/article/220604

Simplicity in products and asthetic have gone on to be a defining and lasting characteristic of the company, and plays a big part in it’s success over the last two decades.

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