UX/UI Design: Concept Design

Working through Concept Sketches aligned with User Journey Maps

Day 4 Ironhack’s UX/UI program was focused on taking user research and using the deliverables to inform the concept design.

After compiling user data from surveys and interviews, creating affinity diagrams, user journey maps, and personas the next step (although this is not always a linear flow) is to create user stories that:

  1. Document the functionality of a product
  2. Break the product into individual components for design and development.
  3. Minimize assumptions about the user and the product.
  4. Drive User Acceptance Testing.
As a [ROLE] I want to [TASK] So that [GOAL/OUTCOME]

Customer Journey Maps can then be used as a visual representation for how a customer will use the product — from the discovery stage through to the end use of the product. This tool is great for understanding the entire customer experience , creating workflow series, and for finding additional user pain points or touch points that can be leveraged to support both user and business goals.

Simplified User Journey Map for “Blinder” Dating App

Day 5 Ironhack’s UX/UI program was focused on the initial stages of concept design — building off of the research deliverables to create a minimal viable product (MVP) for the concept stage, in this case a rapid prototype (POP animated sketches).

Designing from scratch using hand sketches is a great way to facilitate rapid ideation — by “designing for the waste basket” raw ideas are marked down on paper quickly, leading to the generation of ideas that compound from prior iterations. When designing from scratch, it is important to keep in mind 1) the platform being designed for, 2) the user stories and journey experiences, and 3) user workflows.

Cups of coffee: 22

Espresso Shots: 3

Miles Biked: 26

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