UX/UI Design: User Research

Ironhack Day #2 (what went down):

Day two at Ironhack’s UX/UI Design program was focused on user research methods (ie. understanding the impact of design on the user) and identifying which ones work best for certain project types. Additionally topics such as lean UX (mindset + method) and User-Centered Product Development Cycles were covered.

User Centered Design Cycle (creately.com)

User research focuses on understanding user’s behaviors, needs, and motivations through observational techniques, task analysis, and other feedback methods such as:

  • Interviews
  • Focus Groups
  • Ethnographic Study
  • Intercepts
  • Surveys
  • Diary Studies
  • Shadowing/Tag-alongs
  • Usability Testing
  • Data Analytics
  • Participatory / C0-design (my favorite by far!)

Understanding that research, being the one of the fundamental first steps in the UX development cycle, is critical to designing functional products that solve problems and satisfy needs the cohort launched into the application of user research by conducting interviews with individuals outside of the building for several products — including a potential application for a healthy alternative meal delivery service (“Salad Design”) and a new style of social/dating application (“Blinder”) that matches users based on similarities rather than looks (check out the survey here to contribute to the project!)

UX/UI Cohort developing user survey’s based on qualitative information gained during randomized user interviews.

Cups of coffee: 9

Espresso Shots: 3

Miles Biked: 10.4