How to use the Lex Luthor principle to build a following

You want more loyal followers? People who hunt down your posts and buy everything you sell?

Here’s how you do it: Charge more.

I had a friend who was a photographer, and you had to pay an arm and a kidney to book him. It was nuts. His rates were through the roof, but his work looked pretty much the same as everyone else.

We got to drinking one day, and I bluntly asked if he thought he was worth it.

He laughed and said I had it backwards.

“You don’t charge what you’re worth. You’re worth what you charge.”

Then he went on to explain that people value you for exactly as much as they pay you, so by charging more, he created more value. To be honest, I thought it sounded like bunk. He was good, but there were plenty of other photographers who were just as good, and I figured he was just looking for a way to deal with his price-gouging guilt.

Well, not too long ago, a couple of friends asked me to teach them how to launch their course.

As in, they basically asked me to hand over a $5K product for free.

At first, I choked. I’m not generally in the habit of giving away stuff.

But they had been floundering like a fish flopping on hot grave, and I felt bad for them, so I decided to help.

Big mistake. Huge…

The whole time I was teaching them, they were listless and distant. They kept asking to jump ahead. They barely took any notes. They didn’t want to do the work.

Then, finally, one guy sent me an email. It was a classic shit sandwich — a meaty slice of disdain sandwiched between two compliments.

“Hey! Loving your stuff. I know you enjoy talking, which is great, but it would be so helpful if you’d stay focused on what we need to know. I’m sure this is going to be so useful once we get there! Thanks!”

My jaw hit the floor. WTF, seriously.

I was handing them exactly what they needed on a platinum platter.

The same strategies I used to get 2,900 followers in one FB ad that brought in $8.43 of profit per head. My email sequence that brought in $54K. Plain good stuff.

And it could have made them a mint.

But it didn’t matter, because they weren’t seeing it.

Total. Waste. Of. Time.

Makes me think of something Lex Luthor says in the movie Superman…

“Some people can read War and Peace and come away thinking it’s a simple adventure story. Others can read the ingredients on a chewing gum wrapper and unlock the secrets of the universe.”

Which is part right. But here’s what’s even truer…

It’s not just about who you are.

It’s about how you feel. In other words, you get out what you put in.

No commitment means no value. If you don’t want something enough and you don’t care for it enough, it won’t be worth anything to you. Doesn’t matter what it is, whether it’s training, a priceless collectible, or whatever else.

So if you want real loyalty, the first decision you’ve gotta make is whether you want to be a leader or follower.

Do you want to be the mousy person who stands in the corner waiting for people to pick you? Or the person who reaches out into the world and scoops in followers?

Because if you want to lead, here’s the key…

Don’t focus on giving value to build your audience and create relationships. Focus on making people want what you’ve got. It’s not only the best way to create real loyalty, but it’s the best way to get people to use your advice, which builds meaningful value.

For more strategies sign up for the free Mass Influence course, and learn how to build instant authority.