Spencer N. Crane

…mselves the dopamine hit they would otherwise get from, you know, actually succeeding at something. When a real human won’t have sex with you, you turn to porn, and when your creative work is failing, you turn to struggle porn.

…mething that began as a scrappy and creative tactic, but later became a marketing pillar. He wrote, “One idea alone is a tactic, but if it can be executed a number of different ways, it becomes a great strategy.”

If you want to build a product people love, you have to build a first-time user experience that tells an emotional story.