SpendO AiUnlock true potential of your trade promotionsHow do you compete in a fiercely competitive market like CPG? Getting the product to market is only half the battle won. Getting the buyer…Aug 16, 2019Aug 16, 2019
SpendO Ai%OFF Or $OFF: What Works?According to a study by hornet held in 2014, a thousand consumers were asked about the type of discount they preferred. Here’s what Hornet…Aug 14, 2019Aug 14, 2019
SpendO AiTop KPI’s to focus while measuring the effectiveness of a promotion campaignIn-store promotions are one of the most effective ways to increase your sales, but only if you know how to determine the effects of…Jul 16, 2019Jul 16, 2019
SpendO AiOnline vs. Retail Promotion Tactics — Which works Best?In the words of the famous author Mr. Paco Underhill, the subtle manipulation between what we need and what we want starts as soon as we…Jul 11, 2019Jul 11, 2019
SpendO AiHarmonizing Supply Chain Disruptions Due To PromotionsA marketing agency designs a promotional campaign taking multiple criteria into consideration. This includes the promoted product’s…Jun 27, 2019Jun 27, 2019