This is the digital era, but people are still filling out online forms — electronic replacements of the paper version. The requirement to type and upload documents are barriers to sign-up/check-in, detrimental to business growth.
In the travel and hotel industries, this is made apparent. 82% of website visitors drop off without completing their booking. According to SalesCycle, 13% of visitors leave because the process seems prolonged. The daunting sight of yet another online form is causing people to run towards the exit.
Restoring conversions on website bookings is not the only task at hand — data cleanliness is also a major concern across the industry. When HEDNA conducted a study of over 1,000 respondents, representing over 40,000 hotels, the biggest concern was the quality of information. …
The migrant worker population is increasing in volume and variety as nations across the world recognise the value of a global workforce.
People are keen to see cross-border hiring become more available and accessible, but present-day employee onboarding capabilities aren’t well suited for international deployment.
Crossing borders and boundaries
The International Labour Organisation (ILO), estimated a total of 164 million migrant workers in 2018. Between 2013 and 2018, there was an increase of 9% in working migrants — comparable to the population of Zimbabwe.
A growing diversity has also been observed across the global mobility. The migrant worker share of high-income countries dropped by 7% between 2013 and 2018. Meanwhile, there was a sharp rise in that of upper-middle-income nations. …
The capacity of hotel information systems has increased immensely over the years. The use of swipe cards, electronic databases and hotel analytics etc., has relieved desk staff from a significant part of their administrative duties.
However, new check-in technologies are set to take things up a notch — by accelerating the process and equipping desk staff to be better guest experience managers.
The race to reception
Research undertaken by Market Force Information indicates that 93% of guests still check in the traditional way — at reception (fascinating, in a digitally-driven culture). It could be that they simply prefer the human element, looking to talk to someone on arrival. While this seems reasonable, it doesn’t justify the administrative hassle and data entry ordeal that accompanies the ‘welcome process’. …