This is the digital era, but people are still filling out online forms — electronic replacements of the paper version. The requirement to type and upload documents are barriers to sign-up/check-in, detrimental to business growth.

In the travel and hotel industries, this is made apparent. 82% of website visitors drop off without completing their booking. According to SalesCycle, 13% of visitors leave because the process seems prolonged. The daunting sight of yet another online form is causing people to run towards the exit.

Restoring conversions on website bookings is not the only task at hand — data cleanliness is also…


The migrant worker population is increasing in volume and variety as nations across the world recognise the value of a global workforce.

People are keen to see cross-border hiring become more available and accessible, but present-day employee onboarding capabilities aren’t well suited for international deployment.

Crossing borders and boundaries

The International Labour Organisation (ILO), estimated a total of 164 million migrant workers in 2018. Between 2013 and 2018, there was an increase of 9% in working migrants — comparable to the population of Zimbabwe.

A growing diversity has also been observed across the global mobility. The migrant worker share of…


The capacity of hotel information systems has increased immensely over the years. The use of swipe cards, electronic databases and hotel analytics etc., has relieved desk staff from a significant part of their administrative duties.

However, new check-in technologies are set to take things up a notch — by accelerating the process and equipping desk staff to be better guest experience managers.

The race to reception

Research undertaken by Market Force Information indicates that 93% of guests still check in the traditional way — at reception (fascinating, in a digitally-driven culture). It could be that they simply prefer the human…


The world is powered by data and sustained by it. Over 4.1 billion internet users generate about 2.5 quintillion bytes of data each day.

On the other side, businesses are gathering data, relying on its relevance to optimise their performance and better serve their customers. However, with the accumulation of data, there are costs:

  • A loss of perceived efficiency of the business
  • Greater barriers to purchase
  • Heightened data transparency concerns
  • Increased exposure to data breaches

Further, 65% of all businesses are unable to analyse or store all the information they possess. …


The quantity of personal data a business collects directly impacts the volume of customers it acquires.

Data minimisation is the practice of limiting the amount of information by gathering only what is relevant and necessary. It helps businesses become streamlined and customer-centric, and elevates both efficiency and experience.

Forms, fields, and filling:

Retail abandonment rates are at an all-time high, SalesCycle puts it at 84%, and it can be inspected across all fields of an online form.

Research from Formstack shows that abandonment varies according to the type of personal information businesses typically ask for –

Name: 42%

Company name…


While procuring items from a vendor, employees of businesses are often required to provide personal data and proof of identity — for signing authority, payments and invoicing, etc. Vendors need this information for operational purposes, to meet demand, delivery and deadlines.

As global B2B e-commerce is estimated to grow to 1.1 trillion USD by 2021, businesses are going to be interacting with their vendors more than ever. The secure and consensual exchange of data is the basis on which a sound Business-to-Business relationship can be built.

Data transfer

Queues are a pain point of real-life shopping, and delays at online…


A sound employee onboarding program can help individuals achieve job satisfaction, improve engagement and increase productivity. To a veteran HR professional, however, ‘Onboarding’ traditionally means piles of paperwork and hours of form-filling.

The global workforce is now more dynamic and fast-paced, resourceful and tech-driven. If businesses want to target and retain the best of what’s on offer, it’s time they reassess how they manage their people from the very beginning.

People vs process

New hires typically have 41 administrative tasks to complete, framed in a way that erodes their optimism and energy. …


A company’s success can be measured by the efficiency of the data it possesses. Analysts and decision makers rely on its accuracy and relevance to make sure that people are reached and their needs are met.

In this digitally transformed economy, data is deemed as gold, as the financial and reputational significance it has is priceless.

This article discusses data quality, its impact and its implications.

The causes of bad data

In the e-commerce setting, businesses require a basic level of data accuracy to be able to function. Inconsistencies in data undermine production and fuel poor decisions. …


Struck by a wave of recent data breaches, hotel businesses have been compelled to safeguard their security systems and servers better. Traditionally, customer service and guest comfort have taken priority over data security and IT infrastructure; hence, the failure to identify potential data threats.

Hotels are vulnerable as they are storehouses of credit card information. Significantly, the age-old convention of using passports for guest verification is now a major security risk.

Due to the far-reaching implications of cyberattacks and the evolving security trends and regulations, the industry has had a fair bit to cope with.

At no time in history…


Each year, the World Bank publishes ‘Identification for Development’, a comprehensive worldwide index on the number of people without identities. In 2018, this estimated number was 987,030,770, nearly one billion people. Here are some of the highlights of ID4D but first a short quiz on the global identity status.

  1. Large populations lack identity in every region

The absence of personal identification is a felt reality across the world, but particularly in Sub-Saharan Africa. With an unregistered population of 490 million, identity remains out of reach for half of the region’s one billion people. …

Sphere Identity

A global digital identity solution that streamlines onboarding for businesses while also valuing each individual’s privacy and security.

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