Graphic web design is part of graphic design that mainly focuses on websites and software application designing. It involves a proper combination of computer programming, graphic UI UX designing services & techniques. A well-designed website incorporates highly accessible content, offered in an appealing way, through strong front-end usability & website back-end functionality.
Professional graphic web designers balance every marketing aspect of any website with graphic web design criteria. They also ensure that all their designs represent an appropriate meaning & convey information accurately by managing constant communication with potential clients. In this blog, we will discuss the key responsibilities of web graphic designers and how they help businesses with futuristic designs.
What Does a Graphic Designer Do?
Technically, the job of an online graphic designer with rough design planning and ideas. The roles and responsibilities of professional designers usually depend on specific industry needs and requirements. Take a look at the key responsibilities of graphic designers:
1. Creating innovative designs: Professional graphic designers specialize in making visual designs that convey a particular concept or message. They are also experts in creating unique mobile UX designs for brochures, logos, packaging, websites, advertisements, and promotional products.
2. Researching and analyzing the target audience: Before starting any design project, proper market research and analytics are necessary. Professional graphic designers usually research the entire market value and understand the demand of target audiences while designing.
3. Collaborating with team members & clients: Web design and development is a long process and proper coordination is important to keep the project streamlined. While designing, designers and UX & UI design experts strongly communicate and collaborate with clients & other experts such as copywriters, developers, marketing professionals, etc to meet all project requirements & align with marketing strategies.
4. Modifying & editing images: Image modification and editing both are integral parts of graphic designing. During the designing process, professional designers generally use several web designing software and tools to edit images and create a final design with ease.
5. Selecting typography, colors, and design layout: Another major responsibility of professional graphic designers is choosing the typography & design layouts for their project. They must have the proper knowledge and deep understanding of typography and color theory to ensure the final design is aesthetically functional, appealing, and pleasing.
6. Presenting final designs to clients: After creating a design, professional designers send it to the clients for approval. After receiving feedback they can start a further design process if any modification is required.
7. Managing several projects & meeting deadlines: Skilled graphic designers effectively manage multiple design projects and complete them on time. They know how to handle their work schedules to meet project deadlines successfully.
8. Following the latest market trends and demands: Along with designing websites or logos, professional graphic designers also stay up-to-date with the new design trends and market demands to ensure that the product they design meets all current market standards.
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Apart from these tasks, designers also have different job roles and responsibilities such as
- Consulting with clients to determine the project scope
- Giving advice to their clients on project strategies to reach the target audience
- Coordinating clients with several design strategies and solutions
- Creating images that address a product or send a message
- Developing audio/video and graphical content for product illustrations
- Focusing on changes & modifications suggested by the clients in order to make the final design
- Review every design and instantly fix errors if they found
Must Have Skills Of A Graphic Web Designer
There are several technical and transferable skills that every professional graphic web design expert should possess. Some of the top-notch designing skills include:
- Attention-to-detail
- Audience targeting
- Color theory
- Ability to work under pressure
- Web development
- Typography
- Interactive media
- Coding & programming
- Branding & advertising
- Ability to project balancing
- Master time management
- Problem-solving skills
- Strong communication & interaction skills
- Consistency maintaining ability
- Emotional intelligence
- Collaboration skills
- Ability to follow trends and branding guidelines
Some of the important tools used by professional graphic designers include:
Tools
Description
Adobe Illustrator
This is a feature-packed vector graphics editor that allows you design logos, sketches, icons, typography & complex illustrations
Affinity Designer
A professional vector graphics editor designed by Serif for iPadOS, macOS & Microsoft Windows
Adobe Photoshop
One of the most powerful raster graphics editor to create fantastic images, paintings, graphics & 3D artwork
Canva
An easy-to-use online graphic design tool that helps to create innovative posters, photo effects, documents & other visual content.
Adobe InDesign
This is an industry-leading layout designing software for making digital brochures, business cards, etc.
Figma
This is a collaborative software application used to create interface designs, logos, illustrations and much more
Types of Graphic Web Designers
As we know, graphic web design is a creative and diverse field, it uses visual content to communicate new ideas, open opportunities and solve problems. Based on the job responsibilities, skill sets, and specialities, web designers are divided into 7 types:
1. Branding & identity designers: These designers use a unique strategy to create brand elements. They specialize in making visual identities for organizations, companies, or products. Branding & identity designers often design packaging, logos & other visual content that help to build an identity and boost brand awareness.
2. UI/UX designers: These design experts mainly focus on designing for iOS & Android apps, creating user experiences of digital content such as mobile applications, websites, etc. UI/UX designers aim to create very engaging & intuitive interfaces that will help users interact with digital products.
3. Web designers: These designers professionally design fully-functional and visually appealing websites and web pages. They mainly focus on typography, and design layouts and use advanced tools to make the website unique and feature-rich. Web designers often work with developers, copywriters, and marketers to ensure that the design meets all industry standards.
4. Print designers: These designers often work in a fully digital format to design a product printed on different materials such as paper, cloth materials, plastic, ceramics, etc. Print designers also specialize in making brochures, business cards, and packaging products and they use professional printers to make the products very appealing.
5. Motion graphic designers: These designers especially work with videos, animations, audio-visual effects, and other graphics to create digital content for different media like televisions, films, and the internet. Motion graphic designers also work on several projects like animated advertisements, title sequences for television shows & movies, explainer videos, etc.
6. Environmental Graphic Designers (EGD): EGD is an emerging multidisciplinary design field that combines interior graphic design, lighting, architecture, art, and landscape. These graphic designers can effectively create visually appealing designs for physical spaces like museums, retail stores, & public stores.
7. Illustrators: They specialize in creating diverse visual designs & two-dimensional art for magazines, books, web pages, advertising campaigns, and other mediums. Illustrators often focus on a specific style of illustration design like medical illustrations, children’s book illustrations, product illustrations, storyboard illustrations, etc.
Web Design Vs Graphic Design — Key Comparisons
The web design process usually encompasses too many skills & disciplines to create and maintain a beautiful website. On the other hand, graphic designers follow a method of problem-solving & visual communication by using illustration, typography, and images. Have a look at a complete comparison of the graphic and web design process.
Web Designer Vs Web Developer — Key Differences
Web designers and web developers both work together and play a vital role in the entire web development & maintenance process. However, in terms of skills, creativity, and job role, they have huge differences. Key differences between a website designer and a developer include
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Final Words
From designing logos and websites to creating brochures & business cards, graphic designers are constantly delivering unparalleled UI UX designing services in several industry domains. They always keep up with the latest design trends that help to take your brand to the next level. Professional designers also ensure all functional & visual aspects are strongly covered and designs they create meet all expectations. Would you like to know more about web and graphic design? Get in touch with our experts.
FAQ’s
1. What is graphic web design?
Graphic web design is the process of creating several visual contents such as logos, illustrations, brochures, website design, 3D graphics, etc. Professional designers use multiple software applications and tools to create a variety of designs to meet project needs.
2. Is there a difference between a graphic designer and a web designer?
Graphic designers mainly focus on making logos & visual content such as posters, magazines, brochures, and book layouts. On the other hand, web designers are employed to create application and website design layouts.
3. What are the 8 types of graphic design?
8 major types of professional graphic design include:
- Web design
- Animation & motion graphics
- Advertising & marketing design
- Illustration
- UI & UX design
- Packaging design
- Game design
- Publication & typographic design
4. What are the 3 types of web design?
3 most common types of web design include:
1. Static website design
2. Dynamic CMS website design
3. eCommerce website design