Have you had your 15 minutes yet?
So we make content. We make content as often as possible, be that writing, curating, videoing, photographing, sculpting, drawing and so on. But for what? Take away any possibility of monetisation what is your drive? Is it an inner artistic voice screaming for you to continually work in order to grow? Is it the chase of the elusive virality?
Today’s social life online has surely changed a large percentage of the purpose of creativity. Back in 1968 Andy Warhol muttered the words “in the future everyone will be world famous for 15 minutes”. Since then everyone has been chasing their 15 minutes of fame and social networks have seemingly provided the easy access platform to make this potentially happen.
Of course prior to this we had to learn our craft, nurture it and work on it. We had to begin as an apprentice and earn our stripes to even begin to be heard, let alone be taken seriously. Fast forward to today and the playing field has been levelled with the potential to spread our message at the click of a button.
But of course it’s not that easy. Creating and posting good work just isn’t enough, after all if it was then we’d all be world famous. No, with the exception of some rare instances there is a game to play, interaction to be had, work to be put in, time to be done — karma, if you like, to be earnt.
I think that deep down we just want as many people to see our work as possible. Not so our work moves them or evokes deep emotions but to enhance our standing, our reputation in our chosen field.
But we’re only as good as our last bit of work. I mean who wants to be a one-hit wonder? I know that the second that I upload a new video to youtube, the moment I hit “publish” then the clock is ticking again and I need to be making and creating the next.