Agreed that the images and CE-bro style content is misogynic, and portrays a stereo type that should be banned, not sure why Boris and Colin (the actual CEO of Mila) chose this as their marketing. Perhaps because they thought it was funny and went along with a status quo that should be abandoned. But I doubt there was intent to be harmful.
I will say this in his defense though: having worked with Boris the last 2 years (and known him for much longer) I can tell you that he is not sexist nor misogynist. In fact it’s actually quite funny to call him out on it — since I always have the feeling he’s going out of his way to create equal opportunities for everyone at TNW and any of the related companies.