Spindle DesignHuman-Centred Design vs. User-Centred Design: Understanding the Key DifferencesHuman-centred design (HCD) and user-centred design (UCD) are two approaches that are often used to create products, services, and…Jan 12, 2023Jan 12, 2023
Spindle DesignDesigning Strategies for Success: How a Human-Centred Approach Can Drive Innovation and…When it comes to developing strategies in business, a human-centred design approach can be incredibly effective. This approach involves…Jan 12, 2023Jan 12, 2023
Spindle DesignMomCare: The Principles of Human-Centred Design in the Innovation of Digital Health ProductsDec 14, 2022Dec 14, 2022
Spindle Design6 Reasons Why Market Research is Beneficial to Your BusinessLaunching products or services into the market, or entering new markets, can be extremely nerve-wracking. Will your target audience be…Dec 14, 2022Dec 14, 2022
Spindle DesignLessons from K-rep Fedha Services Limited on implementing customer-centricity through strategies…Customer-centricity is not just a project, it’s a way of thinking and doing things. It’s about taking the customer into consideration in…Nov 15, 2022Nov 15, 2022
Spindle DesignCustomer Journey Maps in Design Thinking: What are they and why are they helpful?How much do you know about your customers? Do you know the reason they buy from you? Or what exactly it is they’re looking for when they…Nov 15, 2022Nov 15, 2022
Spindle DesignIntroducing Customer-Centricity to the management of Financial Services Associations: K-Rep Fedha…Customer centricity helps you put your customer first in all your business functions so you can create and improve solutions that they wantOct 12, 2022Oct 12, 2022
Spindle DesignThe Importance of Market Research: Insights from The Dual Prevention Pill Research conducted in…Market research can help you understand your customers so you can create products, services, and systems that they want and need.Oct 12, 2022Oct 12, 2022
Spindle DesignThe 3 C’s of Corporate Innovation: Crisis, Curiosity, and Customer-Centric DesignThere are often times when your business might be facing a challenge that you know you need to do something about ASAP but don’t know where…Sep 7, 2022Sep 7, 2022
Spindle DesignWhy are User Personas Important to Customer-Centricity?Customer-centricity is a buzzword that means a lot of different things to a lot of different people. Though at its core, it’s about…Sep 7, 2022Sep 7, 2022