There is no point launching something just because you want to be rich, it has to be something for which you have a real passion
Interview with Dan Stone
I’ve wanted to run my own business for as long as I can remember and have always been a bit obsessed with marketing, so starting up JSM (Jack Stone Marketing) made perfect sense. JSM is all about small and medium businesses and helping them shorten the journey to their long-term goals.
Where did the idea for JSM come from?
Marketing is just something I love doing and finding out more about whenever I can, so the opportunity to help others do this better — and I particular small and medium businesses — was something I couldn’t resist.
Why did you decide to start this business?
I have built up a strong network over my career in marketing and I put some feelers out to start with, just to get some feedback from my network, to find out what they thought of the idea. The response was so positive that I decided to take the jump.
What does your typical day look like and how do you make it productive?
I’m a bit of a night owl, so a lot of the day is taken up by customer contact, network activities, social media drives, etc., anything which takes advantage of the fact others are working too. The evening is then when I knuckle down and get some of the dirtier work done, the website updates, copy writing, etc
How does your business differ from your competitors?
There are a lot of marketing consultancies out there, but what makes JSM different is the fact that we are ultimately focused on small and medium businesses, simply because we get a kick out of being able to help them become large organisations quicker.
What kind of new trends excites you?
Probably a bit old now, but augmented reality and the use of future technologies — not necessarily the technologies themselves, but why they grow, what drives consumer behaviours to adopt certain technologies and how these will affect business in general. I also like a bit of an old trend, that is, I’m a believer in direct mail — as fewer organisations use it, the balance tips in the favour of those that do.
What part of your job do you personally find most interesting?
Speaking with small business owners who are just after some advice initially, they’re not customers, but they’re interested. They’re smart, they’ve made that first step as they realise that business always needs driving forwards, you can’t afford to sit back and take anything for granted. Speaking with these owners, finding out about their organisations, their future, and exploring what they really want to do and why, that’s what drives JSM.
Please describe one of your habit that makes you more productive as an entrepreneur?
I’m never that happy with the amount of things I get done in a day, I always think there is more that can be done. While that tends to extend the working day, it does mean that not only more gets done, but that I can do more for our clients.
If it isn’t a secret, could you please describe one strategy that has helped you grow your business?
Visibility. I don’t like being strung along and I don’t assume anyone else does either, so I make it a point to be as upfront as possible with everything we do at JSM. Our clients certainly appreciate the honesty and the fact that there will be no hidden costs along the way.
Full Interview can be Founder here
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Originally published at www.startupcasts.co on April 30, 2016.