Apr 22, 2022George Clanton on how 100% Electronica used live streaming to build a real music communityIn a swirling cocktail of metaverse hype and COVID-prompted pivots to new revenue sources, the music industry has been playing catch-up, trying to get its head around how to utilise and monetise a phenomenon that gamers, influencers, and savvy artists have been exploring already for many years: live video streaming. …10 min read10 min read
Apr 22, 2022Measuring the price of ambition: understanding music’s mental health crisisMusic makers are three times more likely to experience anxiety and/or depression than the general public. Is making music actually… bad for you? It’s a confronting and uncomfortable idea, but one that resonates with any artist who has ever felt frustrated, jaded, confused or isolated by the contemporary music ecosystem. …9 min read9 min read
Apr 22, 2022Things we learned from Foundation’s Charles Damga about NFTsIt’s been a bumpy ride for artists and web3 enthusiasts alike as waves of hype and backlash have crashed repeatedly against an already precarious reality for working artists. Are NFTs the saviour of all art and culture? Are they the worst thing ever in the entire world? …Web37 min readWeb37 min read
Apr 1, 2022Climate change and music: what can artists do to make a difference?We all want our actions to be working towards positive outcomes, especially around the climate crisis. How can artists find their place? Musician/activist Heidi Lenffer and environmental researcher Dr Kyle Devine talked with Spirit Level’s Tim Shiel. Written by Sukhmeet Grewal. Ask anyone under the age of 60 what the…8 min read8 min read
Apr 1, 2022How Genesis Owusu built an international team around his artWhat can artists learn from studying the anatomy of a “successful” artist team? How many years of planning and decades of industry experience go into an ‘overnight success’? How do you build an artist team — do you even need one? Spirit Level’s Tim Shiel spoke to Genesis Owusu, and…12 min read12 min read
Jan 21, 20229 more things you might not know about Spirit LevelWe are still here 👋 This article was written by Spirit Level founder and artist Tim Shiel. Two and a half years ago, I posted our first and only post here on Medium. …11 min read11 min read
Jun 5, 20199 things you might not know about Spirit LevelA festival, a podcast, an app, a band from Norway. We do things quietly, and differently. We were pretty stunned recently to find out that we’ve been nominated as one of the five best independent record labels in Australia. In a country that boasts some of the most creative and…Music9 min readMusic9 min read
