
…e business of Revlon, Inc.: “In the factories we make cosmetics. In the drugs stores we sell hope.” It is characterized by Leo McGinneva’s famous clarification about why people buy quarter-inch drill bits: ”They don’t want quarter-inch bits. They want quarter-inch holes.”
…plied suggestion as to what to do — in this case, find out what problems people are trying to solve. It is represented by Charles Revson’s famous distinction regarding the business of Revlon, Inc.: “In the factories we make cosmetics. In the drugs stores we sell hope.” It is characterized by Leo McGinneva’s famous clarification about why people buy quarter-inch drill…