Spice up your content marketing with dazzling visuals
BECAUSE LOOKS DO MATTER
If you’re in the business of B2B marketing, you’ve probably noticed that the industry isn’t exactly brimming with dazzling visuals.
But why is it, that less attention is given to visual stimulation when businesses are marketing to each other than when they’re marketing to consumers?
Are the people more boring?
EHHH. (Just kidding, we think you’re awesome.)
Is it that there is no relevant visual content available?
So why does the industry still insist on using dull stock photos of business men shaking hands and puzzle pieces fitting together when discussing strategy?
Keep reading to dust the cobwebs from your B2B marketing content and spice things up a little, all without having to be a pro at Adobe or hiring one.
The important of dazzling visual content
Ever heard it’s not about looks but all about personality? True. But before you stick around to learn about personality, something has to catch your eye, right?
The same goes for content on the web, it’s flooded with content. Every single topic you can imagine has been written about. A hundred times.
So differentiating is key. Great visuals help you stand out amongst a sea of black and white and attract an audience to your content, rather than your competitors.
Sexy little numbers:
- Articles with relevant imagery get 94% more traffic than those without. NINETY FOUR PERCENT, people!
- Facebook posts with images get 53% more likes
- Tweet with images get retweeted 35% more
Kick your blog post up a notch
The average blog post has 750 to 2000 words. That’s a lot of letters. Using catchy headers, lists, images and videos help break up the post, clarify the main idea and inspire to keep reading.
Nice little facts:
- Images educate. Imagery is the easiest and most fluent way to acquire and learn information, since our brain can process images at alarming speeds. It takes us 1/10 of a second to get a sense of a visual scene!
- People following directions with text and illustrations do 323% better than people following directions without illustrations.
- Visual information is easier to recall. People remember 80% of what they SEE and do, but only 20% of what they read.
Need more convincing? Check out this really cool interactive infographic from NeoMam Studios.
Gettin’ crafty without mastering the Adobe Suite
Of course, hire a professional and they’ll craft you something amazing (HI :) But you can do it yourself too, maybe not to the extent of a professional but you can take a stab at it, right?
The internet is full of tools (often free) that will help you design beautiful imagery and infographics without knowing the ins and outs of graphic design. Check out some of our favorite apps and photo websites below.
OMG, we like, totally love these geeky gadgets
What’s in and out of design style changes faster than Kim Kardashian posts selfies. Dimension requirements for social media, what drives interaction and what doesn’t, fonts that look good together.
It can all get a little… demanding. The tools below will help make your life a little easier.
Canva provides you with an easy drag-and-drop feature in which you can combine content with a huge amount of templates to create a visually attractive design.
They offer templates for social media posts, presentations, flyers, blog graphics, infographics and more. Most features are free, but some templates come at a small cost.
Check out our Instagram to see how the WordSwag app can create some powerful and engaging imagery for you! It’s easy as 1 2 3 and is totally affordable.
PicMonkey is the go-to-tool when you want to edit pictures. Touch up functionalities, the collage maker and design canvasses are just a few of the features this tool has to offer.
Tools for finding some contemporary and powerful stock photos
We hope to never come across those outdated handshake and fake smile pics again. We know stock photos can cost a fortune, but they don’t have to! Check out the these resources for free stock photos suitable for all types of industries.
Creating visually appealing content isn’t rocket science, it just takes a little bit of effort that a lot of people don’t do. From now on, let’s agree to make the internet a more splashy place (see what we did there? eh? eh?) to learn, interact and inspire.
Need help with graphic design for your website, social media or blogs posts? Feel free to get in touch!