Did you sigh from relief? So did we.

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We never thought we’d see this day come. Who hasn’t spent hours with its team of designers and social media “gurus” studying what was the perfect balance to get the right amount of message through, with the right amount of rules obeyed? And who hasn’t clicked on this infernal tool every other day, to have a quick check, when a campaign was about to be launched?

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This is now a thing of the past.

As shared by social media expert Matt Navarra, Facebook is contacting advertisers direct to inform them of the update, explaining that “…we will no longer penalize ads with higher amounts of image text in auctions and delivery.”


If you can create amazing relationships with your audience, you’ll have a group of people ready and willing to sell your products for you.

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Mainstream marketing advice tells us that numbers matter above all else. But the surprising truth is that most businesses don’t need 10,000+ followers to facilitate consistent sales. As a brand visibility consultant, India Jackson specializes in working with entrepreneurs and small business owners who are focused on social change. Jackson has helped clients achieve six-figure years by selling to an Instagram following of less than 600. Her secret? They concentrate on engaging with their followers to raise their visibility and create superfans who help them sell their product.

It doesn’t matter how many followers you have — small or large — engagement is what you’re aiming for. If you don’t have engagement on your social platform of choice, social media algorithms can actually work against you. If you can create amazing relationships with your audience, you’ll have a group of people ready and willing to sell your products for you. …


It’s constantly growing, adapting and changing.

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Do you know what the biggest misconception about strategy is? Every strategist reading this already knows the answer.

It’s that strategic planning isn’t a creative process, and that is simply a lie.

Planning is often thought of as an analytical or data-driven exercise, and, while there is an element of that to any good strategy, it’s fundamentally a creative process.

Like any creative process, it’s messy, and that’s OK. The best way through is to embrace the chaos; don’t be intimidated by it. …


“You’ll never be good at SEO if you can’t spell it.”

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Search engine optimization can be intimidating to the untrained. From the outset, it helps to get the acronym right.

“That’s the first step,” Andy Crestodina said. “You’ll never be good at SEO if you can’t spell it.”

If nothing else, Crestodina is good at SEO. He is a speaker, content marketer, co-founder of Orbit Media and author of “Content Chemistry: The Illustrated Handbook for Content Marketing.”

Crestodina has been in the web design and interactive marketing space since January 2000. …


From the start, social media offer us — social media marketeers — so much. And yet, we struggle to get to the right people or to make them engage with our brands.

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Could it be that the old technique of posting often and a lot fails us?

Today, we’re answering three questions: can social media minimalism get you ahead of your competitors? If so, how to get it right and how often to post on social media?

Social platforms are a noisy place. So noisy that without the help of paid ads, it’s often impossible to get noticed. To overcome this evident issue, many social media managers adopt the approach of quantity: post often and at different times to reach as many people as you can. …


A series of posts can only get you so far

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You don’t need Kim Kardashian or Jeff Bezos on your payroll to make an impact. Influence stems from the people and organizations that sit at the center of the conversation.

To drive a marketing campaign that generates affinity with an audience, you need to examine the constant flow of information on social media and identify who sits at the center of the conversation and what their impact is on the community.

So, how do you find those nodes of influence?

People live complex online lives. They post on Facebook when they want to reach a wide audience, take to Twitter to connect with public figures and log on to Reddit to post without fear of ridicule. …


Today, we’re talking about optimizing your whole site, not just a single page, for search engines.

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After choosing the right SEO keywords but before writing a ton of content, you have some choices to make. So think through this carefully. Before you begin, you need to know the following:

  • What your site is about?
  • What the purpose is?
  • How committed you are?

Once you’ve settled on those three things, then it’s time to get to work.

So, let’s begin, shall we?

1. Make the website about one thing 💡

It can be about other stuff, too, but choose one primary topic that is most essential to your message. This step is important, so you may want to do a little keyword research before choosing a topic. …


What is Instagram without likes? Some users are about to find out.

On April, 30th, the Facebook-owned photo sharing app announced it is running a test in Canada starting later this week that hides the total number of likes on photos and videos. Likes, which are shown as hearts on the app, will be removed from the main feed, permalink pages and profiles.

While followers won’t be able to see the total number of likes a post has received, the owner of the account still can.

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You’ll still be able to see how many likes your own photo received.

“We are testing this because we want your followers to focus on the photos and videos you share, not how many likes they get,” an Instagram spokesperson said. …


There is absolutely no doubt that the internet have had an enormous and positive effect on Marketing as we had known it. So it obviously made sense that marketing strategies had to include this huge player because, to put it simply: conventional advertising no longer worked as it used to.

One of those strategies, and one that has been buzzing around every Marketeer’s ear the last couple of decades, is Inbound Marketing.

::: WHAT

Attracting customers [ or leads ] through specifically created content, creating a natural flow of potential customers to get to know your company.

I like to think of it as planting a seed. We plant the most thought of seed [ create the content ], water it daily [ share it on all the platforms that best suit the company’s business and strategy] and let it grow [ let the internet’s virality do its work ]… until it’s so big, bright and juicy, potencial customers will naturally be drawn to it. …

Sara Pozzetti

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