Sofia PompeoinSmartBug MediaSales and Marketing Metrics Senior Care Companies Should Track to Increase Occupancy RatesThe senior living industry has been going through many changes since March due to the COVID-19 pandemic. Even though in April communities…Jan 25, 2021Jan 25, 2021
Sofia PompeoinSmartBug MediaBenefits of Using Instagram Live to Market Your BusinessInstagram has become a great platform to use in your marketing strategy. In fact, 80 percent of Instagram’s one billion users follow a…Oct 18, 20191Oct 18, 20191
Sofia PompeoinSmartBug MediaMarketing and Senior Care Community Events: Is there ROI?At a senior living community, it’s important to host events throughout the year. Events can help build brand awareness and they’re nice…Oct 8, 2019Oct 8, 2019
Sofia PompeoinSmartBug MediaHow to Choose the Right Images for Your Senior Care Marketing CampaignBy Sofia PompeoJul 12, 2019Jul 12, 2019
Sofia PompeoinSmartBug MediaLanding Page Copy That Actually ConvertsYou realize people aren’t converting from your landing page, but you aren’t sure why and don’t know what to fix. I’m here to tell you–check…Apr 25, 2019Apr 25, 2019
Sofia PompeoinSmartBug MediaEldercare Education: Why Seminars and Events Are Important for Building a Successful CommunityYou may not think marketing is involved with eldercare education, but it is. Two marketing tactics — seminars and events — are key in the…Mar 15, 2019Mar 15, 2019
Sofia PompeoinSmartBug MediaSocial Media Trends to Look Out for in 2019Social media has come a long way, and it’s definitely here to stay as a marketing tactic. Going into the New Year, be sure to have your…Jan 14, 2019Jan 14, 2019
Sofia PompeoinSmartBug MediaHow SEO and Social Media IntersectHave you ever thought about how social media impacts SEO or vice versa? If not, start moving it to the front of your mind. Search engine…Oct 19, 2018Oct 19, 2018
Sofia PompeoinSmartBug MediaHow to Find Out Which Social Media Platform Your Buyer Persona Engages WithDeveloping buyer personas is one of the most important marketing practices out there. What some companies don’t realize is that you can…Aug 2, 2018Aug 2, 2018
Sofia PompeoinSmartBug MediaShould Your Business Use Snapchat Stories and Instagram Stories?One of the biggest debates right now in the social media world is whether Snapchat Stories or Instagram Stories is better. For personal…Jul 10, 2018Jul 10, 2018