There are a growing number of dating apps on the market, and with an estimated revenue in the billions, the trend looks set to continue.
One such dating app decided to run an influencer campaign test with Sponsokit. They launched their app in 2011 and now have 60 million users worldwide.
The average age of their users is 22 to 23 years old, this gave the app marketers a clear vision of the type of influencers they wanted.
Rather than sticking to one social media channel they decided to test two, YouTube and Facebook.
The YouTube video brought a higher engagement rate, while the Facebook video brought more views and a lower cost per engagement.
The brand was happy with the initial results and are now scaling their influencer campaigns, adding two more countries.
Top Tip
Influencers have built up a niche following, that’s what makes them so appealing to work with.
If you have hired someone because they resonate with your brand, be very clear on your briefing but be sure to give them creative space to make the message their own.
Check out our article 10 tips to write an influencer brief that will get you sales for more ideas.
In the example below, the influencer created a really funny video about a dating app (You don’t even need to know French to understand it!).
Read more articles like this on Sponsokit’s blog The Insider: Influencer Marketing Explained
