Steve Poppe – Medium

Steve Poppe

Steve Poppe

Buzz Words in Marketing.

Marketers love buzz words. Here are a few ripped from the pages of today’s business journals: change management, design thinking, business…

Jan 29, 2019

Jan 29, 2019

Steve Poppe

A Twitch Point By Any other Name.

A couple of years ago I posted a presentation on SlideShare on something I called Twitch Point Planning. My first presentation of Twitch…

Mar 16, 2016

Mar 16, 2016

Steve Poppe

Discovery, Fermentation, Boil Down.

The What’s The Idea? brand strategy development process can best be explained with these three stages. They are quite serial in nature but…

Jan 6, 2016

Jan 6, 2016

Steve Poppe

What Comes First in Branding?

There is Brand Design, the creating of logos, packaging and style manuals, there is Brand Experience Design, the creation of product or…

Nov 9, 2015

Nov 9, 2015

Steve Poppe

Reputation Vs. Brand Value.

I do a good deal of work with corporate brands and they are way harder than consumer brands to package, yet I approach them the same way…

Mar 6, 2015

Mar 6, 2015

Steve Poppe

Let’s Rid Twitter of the Effluvia.

One of the criteria I use for deciding whether to follow someone on Twitter is the degree to which they post original content. If they tend…

Jan 12, 2015

Let’s Rid Twitter of the Effluvia.

Jan 12, 2015

Steve Poppe

7 Anxieties

I did some freelance brand planning for Possible Worldwide (nee Bridge Worldwide) a couple of years ago on ConAgra’s Banquet Frozen Foods…

Jan 6, 2015

Jan 6, 2015

Steve Poppe

Wanna be my friend?

David Brooks wrote a great Op-Ed piece in The New York Times Sept.19th on friendship. He discussed its importance and necessity. He shared…

Sep 27, 2014

Wanna be my friend?

Sep 27, 2014

Steve Poppe

Steve Poppe

Listener. Reader. Dropper of crumbs. Managing partner at What's the Idea?, a brand consultancy. (Twitter backgrounds mostly from Wooster Collective.)

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