Steve PoppeBuzz Words in Marketing.Marketers love buzz words. Here are a few ripped from the pages of today’s business journals: change management, design thinking, business…Jan 29, 2019Jan 29, 2019
Steve PoppeA Twitch Point By Any other Name.A couple of years ago I posted a presentation on SlideShare on something I called Twitch Point Planning. My first presentation of Twitch…Mar 16, 2016Mar 16, 2016
Steve PoppeDiscovery, Fermentation, Boil Down.The What’s The Idea? brand strategy development process can best be explained with these three stages. They are quite serial in nature but…Jan 6, 2016Jan 6, 2016
Steve PoppeWhat Comes First in Branding?There is Brand Design, the creating of logos, packaging and style manuals, there is Brand Experience Design, the creation of product or…Nov 9, 2015Nov 9, 2015
Steve PoppeReputation Vs. Brand Value.I do a good deal of work with corporate brands and they are way harder than consumer brands to package, yet I approach them the same way…Mar 6, 2015Mar 6, 2015
Steve PoppeLet’s Rid Twitter of the Effluvia.One of the criteria I use for deciding whether to follow someone on Twitter is the degree to which they post original content. If they tend…Jan 12, 2015Jan 12, 2015
Steve Poppe7 AnxietiesI did some freelance brand planning for Possible Worldwide (nee Bridge Worldwide) a couple of years ago on ConAgra’s Banquet Frozen Foods…Jan 6, 2015Jan 6, 2015
Steve PoppeWanna be my friend?David Brooks wrote a great Op-Ed piece in The New York Times Sept.19th on friendship. He discussed its importance and necessity. He shared…Sep 27, 2014Sep 27, 2014