- Roger Federer — $37.2 M
- Lebron James — $33.4 M
- Usain Bolt — $27 M
- Cristiano Ronaldo — $21.5 M
- Phil Mickelson — $19.6 M
- Tiger Woods — $16.6 M
- Virat Kohli — $14.5 M
- Rory Mcllroy — $13.6 M
- Lionel Messi — $13.5 M
- Stephen Curry$13.4 M
#1 Roger Federer 35 year old holds the top place in the list with highest brand value of $37.2 M and the only tennis player in top 10, he is not only an amazing athlete but also a great human being who is helping kids for their education and food with Roger Federer Foundation.
At 35, Federer was the oldest player in more than 40 years to make a Grand Slam final and winning his 8th Wimbledon Title the most by any Tennis player, he is a true Legend.
#2 Lebron James His $33.4 M salary in 2016–17 holds him the top NBA player to earn in a season after Michael Jordan, Kobe Bryant and Stephen Curry.
His lifetime deal with Nike could net him more than $1 billion along with other endorsements like Intel, Verizon and Coca Cola.
#3 Usain Bolt Even though The Jamaican sprinter who retired after the world championship later this year holds a 3rd place in the list with $27 M brand value has dozens of endorsements named Mumm, XM, Kinder, Advil.
Although Puma is the biggest deal for Bolt which pays him $10 M annually, he is a sprinter in his earnings as well.
#4 Cristiano Ronaldo Who recently won the FIFA best men’s player award for the 2nd consecutive time, hits the forbes list as the no.1 footballer with a brand value of $21.5 M.
His lifetime deal with Nike worth upward of $1 billion, Cristiano who plays for Spanish club Real Madrid pays him more than $50 Million for the next 4 years.
#5 Phil Mickelson With a brand value of $19.6 M, Phil holds the 5th place in the forbes list who has won 42 events on the PGA Tour, with 5 major championships, 3 Masters titles, a PGA Championship, and an Open Championship.
Amgen, ExxonMobil, KPMG, Rolex, Grayhawk and the Greenbrier are some of his endorsements which increases his brand value over time.
#6 Tiger Woods Who is among the most successful golfers of all time is also the most highest paid players in the world with earnings of $16.6 M.
#7 Virat Kohli Is the only cricketer to hold the top place in the list of world’s highest paid athletes with a brand value of $14.5 M , the records set by the legend Sachin Tendulkar were on the peaks as no one could reach them, but Virat who has a different mindset and excellent skill set changed the things around him.
Indian cricket has already drawn comparisons with all-time greatest Sachin Tendulkar as he is overcoming his records, With 31 ODI centuries Virat Kohli holds the 2nd place after Sachin.
Virat Kohli has overtaken players like Rory Mcllory, Lionel Messi and Stephen Curry which are big names with a huge fan base in their individual sports.
Virat Kohli signed with Puma on a reported eight-year, $16.5 million deal, also he is the highest paid players in the Indian Premier League with a whopping $2.3 million earnings from Royal Challengers Bangalore, Kohli has also launched a fashion brand WROGN.
#8 Rory Mcllroy Another Golfer who has made into the list of highest paid athletes with an earnings of $13.6 M, Rory has won the FedEx Cup with a bonus of $10 million that comes with the trophy.
Nike and TaylorMade are his long term deals which increases his revenue.
#9 Lionel Messi Another Footballer who not only has the highest brand value in terms of his earnings, his fan base is quite popular in the world, with 13.5 M he becomes the 2nd footballer after Ronaldo to join the top 10.
The German sportswear giant Adidas is responsible for half of Messi’s $27 million in endorsements which increases his income.
#10 Stephen Curry who is a Golden State Warrior player has been the most valuable player his new bargaining agreements allows warriors to pay Stephen Curry more than $200 Million for a span of 5 years.