Mike BaschHow to Combat the Rise of Ad-Blocking TechnologiesInternet users love blocking ads. Just consider these statistics from a 2015 study:May 31, 2016May 31, 2016
Mike BaschHow Mobile Ads Can Enhance User ExperienceMobile is the fastest-growing form of digital advertising, with good reason. Mobile devices literally put the world at your fingertips…May 13, 2016May 13, 2016
Mike BaschWith Respect to Mobile Growth, China is the Next FrontierDespite rumblings to the contrary, China’s mobile market is still on fire. According to a recent study by IDC, a record 117.3 million…Apr 21, 2016Apr 21, 2016
Mike BaschThe Case for a Data-Driven Approach to MarketingThe rise of mobile devices, social media, and data analytics has transformed marketing. Now, as long as you have access to the right data…Mar 18, 2016Mar 18, 2016