This post originally appeared on the Heads-Up! blog at https://sprawsm.com/heads-up/working-with-designers/how-i-came-to-understand-the-purpose-of-ui-kits/

It can’t be denied that designers have been going through an identity crisis in the past decade or so. Being a designer today is challenging not only because of the job itself, but because of the insecurities that go with it in terms of boundaries of expertise.

Today, we have people identifying themselves as UI, UX, brand, interaction, visual, product, service, insert-obscure-reference-here designers. There seems to be a need for highlighting all these specializations within what is essentially a single job title — designer.

So how do we know…


This post originally appeared on the Heads-Up! blog at https://sprawsm.com/heads-up/working-with-designers/how-i-came-to-understand-the-purpose-of-ui-kits/

I honestly couldn’t figure out what they were about. I thought OK, they could be used for inspiration or prototyping, but then I realized that even though most of them came fully styled, people were using them as a starting point for their own designs. This is where it dawned on me: they are a shortcut.

Ever since we started with the practice of creating components within our designs — previously known as style guides, now known as design systems — we would design UIs first, identify patterns, and…


This post originally appeared on the Heads-Up! blog at https://sprawsm.com/heads-up/working-with-designers/how-lo-can-you-go-lets-talk-lo-fi-design/

A common deliverable that is expected from a designer would be a mockup of some sort, or a diagram, a site map, a wireframe, etc.

Now, I look at a lot of design portfolios, and I can’t help but smirk when I see case studies filled with vectorized, polished wireframes or customer journey maps, because I can’t help but notice how utterly fake they are, and how they have clearly been designed for the purpose of the case study showcase itself.

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Catering demand High Fiderally Wireframe by Masudur Rahman on Dribbble
Catering demand High Fiderally Wireframe by Masudur Rahman on Dribbble


This is a UX/UI case study for a product lifecycle, and manufacturing management web application called Aligni originally published on the Superawesome website.

If you are interested in working with us, please don’t hesitate to get in touch.

Designing a UI for spreadsheet-loving, information-density-obsessed engineers.How bad can it really be?

When a designer hears the words “product lifecycle and manufacturing management”, they are not exactly overwhelmed with joy. The fact is, they most likely don’t know what you are talking about.

When we got on board with Aligni, we’ve had quite a lot of research and education on the matter…


This post originally appeared on the Heads-Up! blog at https://sprawsm.com/heads-up/design-business/be-the-client-at-least-once/

As an agency specialized in design, which is just one of the aspects that need to be covered in order to get a product to market, we too often find ourselves operating in a bubble, in our own problem space ignorant of the big picture and the problems visible to our stakeholders.

A couple of years ago I have identified this to be a big hurdle, stopping us from engaging with our customers as true partners, instead of just vendors.

We knew how to empathize with the people using the…


This post originally appeared on the Heads-Up! blog at https://sprawsm.com/heads-up/design-business/wicked-problems/

We’ve done quite a few projects that were funded by the stakeholders themselves; I mean, projects that weren’t spinoffs of preexisting profitable businesses, but were literally funded by the founders’ personal capital. And we’re happy to do them, they are very interesting to work on as you get amazing involvement from everyone, they are dynamic, and interesting because they are exploratory by nature. People came to us with a budget and a task to explore a certain opportunity and see if there’s potential for business, what’s not to like…


This post originally appeared on the Heads-Up! blog at https://sprawsm.com/heads-up/news-updates/google-launchpad-back-again/

Technological giant Google in cooperation with Serbian Entrepreneurs and StartIT Academy, Serbia is planning a second five-day event as part of their Launchpad initiative for startup companies.

This is another opportunity for the startups in their early phase to learn from the best and meet the experienced entrepreneurs from Google’s extensive network of mentors. In case you missed out on the last event that occurred in Novi Sad, now you have the chance to make things right.

The accelerator will take place from 5 to 9 November in Belgrade…


This post originally appeared on the Heads-Up! blog at https://sprawsm.com/heads-up/news-updates/new-website-2018/

We never redesign the website until we decide it’s no longer doing its job. We may perform some minor cosmetic tweaks over time, but a general overhaul is due when we feel we’re different than how it represents us.

The changes

In the past two years there was a lot of change for us. And by the way, when I say “a lot” I mean it in the context of the glacial pace we choose to implement change here at Superawesome. …


This post originally appeared on the Heads-Up! blog at https://sprawsm.com/heads-up/working-with-designers/static-vs-dynamic-websites/

In the early stage of the development you need to make a decision about the technical requirements of the website — meaning, whether you are in need of a static or dynamic one. A static website only uses HTML, CSS, and JS for its functionality and presentation, whereas a dynamic website uses scripting languages executed on the server side such as PHP, Python, Ruby on Rails, etc. Depending on what you expect to do with your website, you should choose the type you need.

Static Websites

Most of the websites are…


This post originally appeared on the Heads-Up! blog at https://sprawsm.com/heads-up/news-updates/design-critique-workshop-2-novi-sad/

They will question design decisions and give advisory based on business requirements. Get to know their process and learn design techniques by attending this meetup!

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The meetup will take place at the StartIt Center Novi Sad, September 5 2018 at 18:00. Please RSVP at the official Meetup.com event page.

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Here is a lineup of UX designers that will lead workshop:

Dragan Babić

Designing professionally since 2005, doing UX and product design, as well as UI, branding, and front-end. …

Superawesome

A small digital product design team helping organizations of all sizes achieve success through design since 2007. www.sprawsm.com

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